OpenAI has entered the translation market with a new web-based tool called ChatGPT Translate, challenging Google Translate’s long-standing dominance. Unlike the built-in translation feature in ChatGPT, this service is a standalone product designed for users who want more control over their translations. Supporting over 50 languages, the platform aims to deliver accurate, context-aware translations while allowing users to adjust tone and style. What makes ChatGPT Translate unique is its customization options. Users can select tones such as fluent, academic, or business-formal, depending on their needs. This flexibility makes it useful for students, writers, and professionals who require translations that go beyond literal word-for-word conversion. OpenAI emphasizes natural language and clarity, ensuring that translations feel appropriate for real-world use. The interface is simple and familiar, resembling Google Translate with two side-by-side text boxes for the original and translated text. Users select languages through drop-down menus. While the layout is similar, OpenAI focuses more on context and writing style rather than multimedia or extra features. Currently, ChatGPT Translate works best on a desktop. Mobile browser users can type text or use voice input, but other options remain limited. Unlike Google Translate, image-based and website translations are not yet supported. OpenAI has hinted at adding these features in the future, but has not shared a timeline. There is also no dedicated mobile app at launch. OpenAI has not revealed the AI model behind the translations. However, early impressions suggest the tool prioritizes quality and contextual understanding over raw speed. Launching ChatGPT Translate as a separate service signals OpenAI’s ambition to compete more directly in the translation market. By offering control over tone and context, the tool could attract users seeking more polished, professional translations. While it currently lacks some features of competitors, ChatGPT Translate’s focus on meaning, style, and customization may make it a strong choice for users wanting translations that sound natural and professional.