Google has released its annual Year in Search 2025 report for Pakistan, offering a detailed snapshot of the events, trends, personalities and questions that defined the nation’s online behaviour. The data paints a vivid picture of a country navigating political shifts, climatic challenges, sports highs, rising tech adoption and a growing appetite for practical, everyday information.
According to Google, the list reflects the top trending searches, queries that saw the biggest spikes compared to the previous year, revealing what truly captured Pakistan’s collective attention.
Analysts say this trend also highlights how sports increasingly intertwine with digital behaviour, with fans relying on Google for live scores, schedules, team lineups and controversy updates in real time.
Local news queries showed a population grappling with economic pressures and climate-related emergencies. The Punjab Socio Economic Registry emerged as the top trending news search, driven by interest in welfare qualification criteria and digital access systems. Climate crises also dominated, with searches about the Karachi floods, Chenab River flood alerts and regional weather conditions surging throughout the year.
Other top news queries included Iran updates, Asaan Karobar Card information, and education-related searches such as BISE Result 2025, reflecting concern over governance, youth needs and economic uncertainty.
Technology saw a massive boom in search interest. Pakistanis searched most for Gemini, Google’s flagship AI model, followed by DeepSeek. This surge shows how fast AI tools are entering mainstream curiosity, especially among students, freelancers and tech professionals.
Pakistan’s rising digital workforce may have contributed significantly to this spike, with many users searching for AI tools for productivity, coding, image generation and freelance automation.
Perhaps most reflective of daily life were the “How-to” searches. Pakistanis turned to Google to solve everyday problems such as:
Overall, the 2025 trends illustrate a nation balancing long-standing cultural interests with rapidly evolving digital behaviours. Cricket remained king, but technology, climate events, finance and governance dominated the public mind. .
As Pakistan steps into 2026, Google’s report makes one thing clear: the country is becoming more online, more curious and more adaptive than ever before.