Google Year in Search 2025 Reveals What Pakistan Googled the Most This Year

Google has released its annual Year in Search 2025 report for Pakistan, offering a detailed snapshot of the events, trends, personalities and questions that defined the nation’s online behaviour. The data paints a vivid picture of a country navigating political shifts, climatic challenges, sports highs, rising tech adoption and a growing appetite for practical, everyday information.

According to Google, the list reflects the top trending searches, queries that saw the biggest spikes compared to the previous year, revealing what truly captured Pakistan’s collective attention.

Cricket Dominates National Curiosity, Yet Again

Unsurprisingly, cricket reigned supreme. Matches involving Pakistan topped the country’s search charts, led by Pakistan vs South Africa, which became the most searched cricket showdown of the year. The Pakistan Super League, Asia Cup, Pakistan vs India and Pakistan vs New Zealand rounded out the list, reaffirming cricket as the single strongest cultural unifier across regions and generations.

Analysts say this trend also highlights how sports increasingly intertwine with digital behaviour, with fans relying on Google for live scores, schedules, team lineups and controversy updates in real time.

Local News Searches Reflect a Challenging Year at Home

Local news queries showed a population grappling with economic pressures and climate-related emergencies. The Punjab Socio Economic Registry emerged as the top trending news search, driven by interest in welfare qualification criteria and digital access systems. Climate crises also dominated, with searches about the Karachi floods, Chenab River flood alerts and regional weather conditions surging throughout the year.

Other top news queries included Iran updates, Asaan Karobar Card information, and education-related searches such as BISE Result 2025, reflecting concern over governance, youth needs and economic uncertainty.

Tech Curiosity Spikes, Led by AI and Smartphones

Technology saw a massive boom in search interest. Pakistanis searched most for Gemini, Google’s flagship AI model, followed by DeepSeek. This surge shows how fast AI tools are entering mainstream curiosity, especially among students, freelancers and tech professionals.

Pakistan’s rising digital workforce may have contributed significantly to this spike, with many users searching for AI tools for productivity, coding, image generation and freelance automation.

Everyday “How-To” Searches Tell a Story of Practical Necessity

Perhaps most reflective of daily life were the “How-to” searches. Pakistanis turned to Google to solve everyday problems such as:

• how to check Karachi e challan
• how to view unsent Instagram messages
• how to get car insurance
• how to invest in crypto and stocks
• how to consult a lawyer online

A Window Into Pakistan’s Digital Identity

Overall, the 2025 trends illustrate a nation balancing long-standing cultural interests with rapidly evolving digital behaviours. Cricket remained king, but technology, climate events, finance and governance dominated the public mind. .

As Pakistan steps into 2026, Google’s report makes one thing clear: the country is becoming more online, more curious and more adaptive than ever before.