Adobe Unveils ‘Generative Extend’ for 4K Video and More at NAB 2025

At NAB 2025, Adobe has once again pushed the boundaries of video editing with a suite of cutting-edge AI features aimed at streamlining workflows for professionals. Among the standout announcements is ‘Generative Extend,’ a powerful tool that allows editors to seamlessly extend video clips in 4K within Premiere Pro, powered by Adobe’s Firefly AI.

Filling the Gaps in Video Editing

Ever wished you had just a few more frames to hold onto an emotional reaction or smooth out a transition? Adobe’s Generative Extend makes it possible by automatically generating extra frames in 4K. Whether you need to stretch a moment or add ambient sounds, this AI-driven feature works effortlessly in the background as you edit. Plus, all AI-extended clips come with Content Credentials, ensuring transparency in AI usage.

Initially, users can access Generative Extend for free, but continued use will depend on Firefly generative credits. Pricing will vary based on video format, frame rate, and resolution.

AI-Powered Tools to Enhance Productivity

Beyond Generative Extend, Adobe has introduced a range of AI-driven innovations to make video editing faster and more intuitive:

• AI-Translated Captions: Expanding accessibility and global reach, Premiere Pro now offers automatic caption translation in 27 languages.
• AI Search with Media Intelligence: Finding the right clip has never been easier—this feature scans footage based on objects, locations, and even spoken words, making search results nearly instantaneous.
• Drag-and-Drop Color Management: Premiere Pro’s new color pipeline eliminates the need for LUTs, allowing for seamless color transformations from log or raw footage to SDR or HDR.

New Enhancements in After Effects

Adobe’s updates extend beyond Premiere Pro. After Effects 25.2 introduces a high-performance preview playback engine, drastically reducing caching time so users can preview compositions in real time. Additionally, new 3D motion design tools make it easier to integrate realistic animations, while HDR monitoring enhances color accuracy for high-quality visuals.

A Smarter, More Efficient Editing Experience

Adobe continues to refine Premiere Pro and After Effects based on user feedback. Some of the top workflow enhancements include:

• Dynamic Waveforms: Audio waveforms now adjust visually as you modify volume levels.
• Enhanced Sequence Organization: Color-coded sequence labels improve timeline navigation.
• Improved Format Support: Additional GPU acceleration speeds up rendering and playback for H.264, HEVC, and Canon Cinema RAW Light.