Amazon adds a new thank you feature which is a part of a promotion that Amazon says it’s running to celebrate its impending milestone of 15 billion packages delivered. If a driver is one of the first one million to receive a thank you, they get $5. The five drivers who receive the most thank yous will get a $10,000 bonus plus $10,000 donated to a charity of their choice.
Starting December 7, any time a customer says “Alexa, thank my driver,” the driver who delivered their most recent package will be notified of the customer’s appreciation. And, in celebration of this new feature, with each thank-you received from customers, drivers will also receive an additional $5, at no cost to the customer. We’ll be doing this for the first 1 million thank-you’s received. And, the five drivers who receive the most customer thank-you during the promotional period, will also be rewarded with $10,000 and an additional $10,000 to their charity of choice.
Meanwhile, news also broke today that Amazon is being sued by the DC Attorney General, seeking penalties for allegedly misleading consumers by using tips to cover couriers’ base pay. Amazon spokesperson Maria Boschetti said in a statement:
“Nothing is more important to us than customer trust. This lawsuit involves a practice we changed three years ago and is without merit. All of the customer tips at issue were already paid to drivers as part of a settlement last year with the FTC.”
Amazon will pay about $5.1 million to workers through this promotion. For comparison, Amazon spent over $4.3 million on anti-union consultants last year. Beryl Tomay, vice president of Last Mile Delivery at Amazon, wrote in a press release:
“For drivers, it’s more than just the packages that they deliver — they form relationships with customers, provide support to the community in tough moments, and sometimes play the role of the unexpected hero,”
Amazon drivers are estimated to make between $18 to $25 an hour, according to the website for Amazon Flex. Drivers contracted through Amazon Flex are gig workers who use their own vehicles to make deliveries on their own time. Amazon also contracts drivers through Delivery Service Partners (DSP), which are independently operated businesses.
According to a report from VICE last year, the holiday season often leads delivery drivers to work late into the night, making the job more dangerous. Some drivers have reported having guns pulled on them when they make a delivery at night, while others would drive with their seatbelts buckled behind them to make deliveries quicker.
Drivers are also still peeing in bottles, despite Amazon’s adamant refusal that this is a common practice. Then, this October, a driver was mauled to death by dogs while on the job — Amazon responded with a memo reminding drivers that they can check for a paw print icon in the “delivery notes” section of the app so that they “aren’t surprised by our four-legged customers.”
Amazon has recently made investments to increase benefits and pay for its warehouse workers and delivery drivers by about $1 per hour, but these investments don’t meet the demands of some labor organizers, who advocated for a $5 per hour raise. Over the next year, Amazon will dedicate nearly $1 billion to this pursuit.
These investments come during a time when reports say Amazon could literally run out of U.S. warehouse workers to hire by 2024 since turnover in these roles is so high.
So, these $5 thank yous could seem like another consolation prize, given all of the labor organizing among disgruntled Amazon contractors, as well as Amazon’s refusal to play by the rules as these workers advocate for better conditions.