LAHORE: Pakistan’s largest telecom and ICT service provider, PTCL Group (PTCL and Ufone 4G), in collaboration with Pink Collar, the country’s pioneering women-centric executive job placement platform led by Zara Sika Ali, a successful entrepreneur and a leading recruiter in Pakistan. The aim was to successfully host the Pink Collar Women Career Fair in Lahore to bridge the persistent gaps between talent and opportunities for Pakistani women. This marks a significant milestone in fostering inclusivity and inspiring women to contribute to Pakistan’s growing digital economy. Leading organizations participated in the career fair, providing women a unique chance to explore job opportunities, gain insights into career growth, and connect with leading private sector companies. The event highlighted the shared vision of PTCL Group and Pink Collar to empower women through financial independence and professional development. The PTCL Group’s flagship women empowerment initiative, ‘Dil Se Ba-Ikhtiar,’ was prominently featured at the expo. The initiative upskills and equips women entrepreneurs with digital resources to help set up and grow their online businesses. Women entrepreneurs trained under Ba-Ikhtiar showcased their products at the fair, inspiring more women to follow their example to reach their full potential and contribute meaningfully to society. Group Chief Commercial Officer, PTCL & Ufone 4G, Syed Atif Raza, was a keynote speaker at the event. He emphasized the importance of women’s participation in the workforce, stating, “Empowering women is not just a moral imperative but a strategic necessity for the growth of our economy and society. PTCL Group enables and equips women to overcome barriers to their financial inclusion and social mobility. Our collaborations with PPAF to introduce Ba-Ikhtiar and Pakistan’s first women's job fair in collaboration with Pink Collar are testaments to our commitment, which will continue to manifest in more impactful interventions in the future.” Pink Collar also unveiled Pakistan’s first exclusive online job portal for women, providing access to a wide range of career opportunities. The portal aims to break down barriers and create a more inclusive job market where women can thrive. Speaking at the event, Zara Sika Ali, CEO of Pink Collar said, “Pink Collar is the first-of-its-kind platform in Pakistan that specializes in recruitment, training, and career development for women, including women of determination. We are dedicated to inspiring, equipping, and uplifting women to lead with confidence. We are positive that our new online portal will drive impactful change and promote equity across all fields.” The Pink Collar Women Career Fair signifies the power of collaboration in creating opportunities for women. It not only highlights the importance of inclusivity but also underscores the critical role women play in shaping Pakistan’s digital economy. Together, PTCL Group and Pink Collar are paving the way for a brighter, more empowered future for women across the country.