WordPress owner Automattic launched a new platform called Spacefast for deploying vibe-coded apps. The service provides infrastructure that turns AI-generated projects into functional websites, apps, and services. It includes databases, authentication, file uploads, email, and analytics out of the box. Automattic announced the launch on November 9.
Unlike competitors, Spacefast does not lock users into a single AI tool. The platform works with ChatGPT, Claude, Cursor, Grok Bot, OpenCode, Amp, and several other AI coding agents. Users connect their preferred tool to Spacefast and deploy directly. Alternatively, they connect a Git repository to get started. This open approach differentiates Spacefast from competitors like Lovable and Emergent, which bundle their own AI interfaces alongside deployment infrastructure.
Batuhan Icoz, the product lead, built the initial version during an Automattic hackathon sprint. At the time, he worked on the company’s messaging app Beeper and noticed non-technical friends sharing Vercel links for their vibe-coded projects. That observation sparked the idea. Because Automattic already operates a CDN, hosting infrastructure, and enterprise tools through WordPress, Icoz saw no reason to rely on third-party providers for deployment.
Automattic soft-launched the product in September to gather feedback. Since then, users have deployed internal mockups, slideshows, and marketing landing pages. However, Spacefast faces competition beyond dedicated vibe coding platforms. Design tools like Figma, Canva, and Notion have all launched features that overlap with vibe coding, mockups, and presentations. Consequently, the market is fragmenting quickly.
For enterprises, Icoz argues that Spacefast solves a growing IT sprawl problem. Marketing teams increasingly generate landing pages through tools like Lovable without IT oversight. Because Automattic already serves enterprise customers through WordPress and WooCommerce, the company positions Spacefast as a consolidation point rather than another standalone tool.
The launch arrives during a turbulent period for Automattic. Earlier this year, the company’s board attempted to remove CEO Matt Mullenweg in a dramatic power struggle. Mullenweg returned within days, replaced the board, and then initiated layoffs across several properties. Despite that internal chaos, Spacefast represents a forward-looking bet on how the web is changing.
Icoz acknowledged that people now build websites through ChatGPT and Claude instead of deploying on WordPress. In response, Spacefast positions Automattic for a web where traditional content management systems become less relevant and AI-generated applications become the default.
