Farhan Ahmed, the Chief Executive Officer of Cognitive Innovations, has highlighted the significant cost advantage that Pakistani Information Technology (IT) experts enjoy over their counterparts in countries like the United States. While IT experts in the US charge more than $100 USD per hour for their freelance services, Pakistani experts typically charge around $30 USD, making them a preferred choice for international clients. According to Farhan, the freelance industry provides a conducive work environment for these experts to market their skills and secure global clients.
Freelancers in Pakistan have a wide range of options to choose from, including web development, coding, voiceovers, application development, and content writing. Farhan emphasizes that a formal degree is not a prerequisite to entering the freelance industry. Aspiring freelancers can acquire the necessary skills through short courses spanning three to six months. Moreover, there is a wealth of online tutorials and free lessons available on the internet to further enhance their skills. However, Farhan cautions that freelancing is not as straightforward as some tutorials may suggest, highlighting the importance of patience, consistency, and active engagement within the freelancing community.
There are several online and physical courses available in Pakistan to help individuals enter the freelancing industry. Here is a list of some popular platforms and training centers offering courses:
Communication plays a pivotal role in freelance success, and Farhan advises freelancers to create compelling profiles that accurately showcase their skills. Analyzing the profiles of competitors and using impactful words can significantly improve their chances of attracting clients. Farhan also warns against using artificial intelligence to write profiles, as clients can easily discern the lack of human effort.
While it can be challenging for new freelancers to acquire initial work due to client preferences for experienced freelancers with positive reviews, Farhan assures beginners that clients understand their limitations and are often willing to compromise, especially considering the cost-effectiveness of hiring freelancers from Pakistan. To support newcomers in the freelancing industry, the government offers various platforms such as Digiskills, E-Karobar, and vocational training centers that provide free training programs.
When it comes to redeeming earnings, freelancers in Pakistan have multiple options, including wire transfers, Wise, and Payoneer. Farhan appreciates the government’s support for freelancers, noting that opening bank accounts and completing registration processes have become easier and can now be done online.
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