The Chairperson of the Benazir Income Support Programme, Senator Rubina Khalid, held a high-level meeting with leadership from VEON Group and Jazz to discuss collaboration on digital inclusion and financial empowerment initiatives.
The meeting was attended by VEON Group CEO Kaan Terzioglu, Jazz CEO Amir Ibrahim, and Jazz Chief Corporate and Regulatory Officer Syed Zaheer Mehdi.
During the discussion, both sides explored multiple areas of potential cooperation. These included improving payment mechanisms for beneficiaries, enhancing digital and financial literacy, promoting skill development opportunities, and leveraging modern digital and social media platforms for awareness campaigns. The use of artificial intelligence to support these initiatives was also a key topic.
Senator Rubina Khalid emphasized that strong institutional collaboration is crucial to achieving better outcomes. She reiterated that ensuring dignified and transparent financial assistance for deserving women remains a top priority of BISP.
She also highlighted the importance of creating employment opportunities for women through skill development programs. Additionally, she stressed the need to improve digital and financial literacy through AI-powered audio and video tutorials in regional languages to ensure accessibility for all beneficiaries.
VEON Group CEO Kaan Terzioglu praised BISP’s ongoing reforms and initiatives, expressing the company’s commitment to supporting the programme. He also proposed organizing joint workshops aimed at strengthening digital and financial literacy among BISP beneficiaries.
