If you’ve encountered mazes when opting out of a subscription or deleting an account, these are “dark patterns” — user interfaces that are designed to trick and irritate users, so they give up on cancelling. California this week announced that it is banning the use of dark patterns.
The newly updated regulation strengthens enforcement of the 2018 California Consumer Privacy Act (CCPA), one of the US’s toughest consumer privacy laws. The move will “ensure that consumers will not be confused or misled when seeking to exercise their data privacy rights,” said the state’s Attorney General Xavier Becerra in a press statement.
The newly-approved regulation lays out a number of examples of dark patterns that have been banned:
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