3 min read
Daraz, the country’s leading online marketplace, has announced that the second edition of the Gyara Gyara (11.11) sale will be kicking-off at midnight on November 11, 2019, and will offer customers a unique experience that will go beyond retail to offer entertainment.
Daraz introduced the 11.11 sale in Pakistan in 2018 and witnessed an 8x increase in sales volume. Over 3 million users visited the Daraz app during the five-day sale and had access to 3 million discounted products. This year, the magnitude of the sale is much bigger: Daraz is offering 8 million deals, discounts worth Rs 50 crore and expects to host a monumental 10 million visitors on its platform.
“Last year, the first edition of the 11.11 sale received an overwhelming response. This year, we have partnered up with the top brands and sellers in the country and are very confident about the event, especially after the huge surge of activity we witnessed in October. At a time when inflationary pressures are high, we are also hoping to bring customers some relief,” Ehsan Saya, MD Daraz Pakistan.
Daraz harnessed its access to unprecedented technology and artificial intelligence to bring customers a variety of digital payment options, automate logistics to ensure swift fulfillment of orders and personalize customers’ experiences on the app. The 11.11 sale brings all these various aspects into play to optimize the customer experience.
The platform has been gearing up for the 11.11 sale event for the past few months. Daraz Express (DEX), the platform’s logistics service specifically designed for e-commerce operations, has hired 3,000 additional DEX heroes (delivery agents) to manage hundreds of thousands of orders expected during the sale. The platform’s 20,000 active sellers have been undergoing free-of-cost training that will enable them to make the most of the sale which is poised to drive unprecedented traffic. Daraz has also launched 55 pick-up points in various cities across the country so that customers can conveniently collect their packages from the location closest to them.
With features such as in-app gamification, Shake Shake and collectible vouchers, Daraz will be offering customers a highly-engaging experience. The 11.11 Countdown Gala will take place on November 8th in partnership with ARY Digital’s popular game show, Jeeto Pakistan, and will be streamed live on TV and on the Daraz app. The Gala is a revolutionary show that will allow an offline audience to interact with A-list celebrities and show host Fahad Mustafa, play games and win prizes using the Daraz app.
Daraz has partnered up with leading brands in the country for the sale. Event cosponsors – Unilever, RB, Vivo, Nokia, Prince DFSK, P&G, L’Oreal and Nestle – will be offering customers deals and vouchers. Other brand partners – Hisense, Real Me, Tapal, Akira, Audionic, Limelight, Levis, Unifoam, Tecno, Moltyfoam, TCL, Rivaj and Keune – are also joining the 11.11 revolution. Digital partners include KFC and Foodpanda.
Gyara Gyara will also serve as a testament to financial inclusion. Bank partners – HBL, Meezan Bank and EasyPaisa – will be providing their entire customer base additional discounts up to 25% off. Customers can opt to pay for products worth more than Rs10,000 with easy monthly installments. Daraz Wallet is the smartest payment option on the app, offering customers cashback, exclusive bonuses, fast check-out and instant refunds in case of returns. With its PCI DCCS compliant checkout, Daraz ensures that customers are safeguarded against fraud.
