10 min read
Imagine a world where managing your money is as easy as sending a text message. Well, in Pakistan, that world is already here, and it’s growing super fast. Our country’s “fintech” scene is booming because lots of people don’t have traditional bank accounts, but almost everyone has a mobile phone. These wallets are powering over 85% of mobile banking activities and transforming how millions manage their money. By 2031, nearly 91% of Pakistanis, or about 242 million people, will be using mobile phones, which means fintech is not going away any time soon.
Among such mobile wallets are the two main names: Easypaisa and JazzCash. You’ve probably heard of them, right? They’ve become almost synonymous with the term “mobile wallets” itself because both are investing a great deal to be your go-to app for everything money-related.
They offer tons of cool features, from sending cash instantly and paying all your bills, to getting money from abroad and even exploring investment options. With digital payments soaring (89% of retail transactions were digital in Q3 FY25 (January-March 2025)), per the State Bank of Pakistan, choosing the right mobile wallet is crucial. However, you’d want to pick the absolute best mobile wallet for yourself, based on your needs. Let’s break it down for you in order to understand how both of them work.
How Easypaisa and JazzCash Cinched Their Niches in the Market
Easypaisa: The Trailblazer
Launched in 2009 by Telenor Pakistan in partnership with Tameer Microfinance Bank (now Telenor Microfinance Bank), Easypaisa was Pakistan’s first mobile financial service. It revolutionized banking by bringing digital payments to the unbanked, quickly becoming a household name.
By offering services like money transfers, bill payments, and mobile top-ups, Easypaisa set the benchmark for mobile banking. In January 2025, it secured the first digital retail bank license from the State Bank of Pakistan, paving the way for expanded banking services.
JazzCash: The Rapid Riser
Introduced in November 2012 as MobiCash by Mobilink (now Jazz) with Mobilink Microfinance Bank, JazzCash started modestly but grew rapidly. By 2021, it surpassed Easypaisa in market share, with 64% of mobile money users relying solely on JazzCash compared to Easypaisa’s 54%, according to the Financial Inclusion Insights Survey 2020 by Kantar and Karandaaz.
Its growth, driven by Jazz’s extensive network and features like Payoneer integration, has made it a formidable competitor.
Note: The 2021 market share data is the latest available, as no 2025-specific figures were found, indicating a need for updated statistics.
All About the App Interfaces
Easypaisa: A Seamless User Experience
Available on Android and iOS, the Easypaisa app is renowned for its user-friendly interface. Its clean design and intuitive navigation make tasks like paying bills, transferring money, or ordering a debit card effortless. Key features include:
- Debit Card Ordering: Request a debit card directly through the app.
- In-App Verification: Upgrade accounts for higher limits with biometric features.
- Multiple Payment Options: Supports Bank Transfer, CNIC, WhatsApp, and Raast.
- Savings Plans: Offers up to 14% annual profit with zero documentation.
User reviews on Google Play Store (updated July 18, 2025) praise its seamless experience, with a rating of 4.32 stars.
JazzCash: Functional with Room for Improvement
Also available on Android and iOS, JazzCash’s app has improved significantly with updates like version 5.5.1 (July 2025), but it’s often considered less intuitive than Easypaisa’s. Recent enhancements include:
- Travel Insurance: For Bookme bus journeys.
- Game Vouchers: Purchase via TapShop.
- Enhanced Insurance Section: For health and life coverage.
Despite these additions, user feedback on Google Play Store notes occasional crashes and a less polished interface, suggesting it may not be as beginner-friendly.
How to Create An Account of Easypaisa and JazzCash
Easypaisa: Accessible to All
Creating an Easypaisa account is quick and inclusive:
- Dial *786# (for Telenor) and *2262# for any mobile phone (Jazz, Zong, Ufone, etc.).
- Enter your CNIC, name, mobile number, and create a 5-digit PIN.
- Download the app and register with the same details.
Its SIM-agnostic approach makes it highly accessible, verified by official FAQs. Recent biometric verification updates (July 2025) may add steps but maintain simplicity.
JazzCash: Tailored for Jazz Users
JazzCash’s account creation is straightforward but primarily designed for Jazz subscribers:
- Dial *786# from a Jazz SIM, or visit a JazzCash agent if you have other SIMs.
- Submit your CNIC, name, mobile number, and create a PIN.
Non-Jazz users can register, but some features are limited. Recent biometric system changes align with Easypaisa’s updates, ensuring compliance with State Bank regulations.
Benefits of Each: A Wealth of Features
Easypaisa Benefits
| Feature | Description |
| Versatility | Works with any telecom operator’s SIM, ideal for all users. |
| Wide Services | Pay over 1,500 billers, transfer money, top up mobiles, and access savings plans and loans. |
| Savings Plans | Earn up to 14% annual profit with no fixed deposits. |
| Easycash Loan | Loans up to Rs. 10,000 for quick cash needs. |
| Deals & Discounts | Regular offers on partner restaurants and shopping franchises. |
| User-Friendly App | Intuitive interface for seamless transactions. |
| Accessibility | Over 80,000 agents and widespread acceptance across Pakistan. |
JazzCash Benefits
| Feature | Description |
| Payoneer Integration | Direct link to Payoneer for freelancers receiving international payments. |
| Savings Account | Profit-earning savings options. |
| ATM Access | Withdraw cash from all 1-Link ATMs. |
| Referral Rewards | Earn cash prizes by inviting friends. |
| Agent Network | Over 80,000 agents for cash transactions. |
| New Features (2025) | Travel insurance, game vouchers, instant Zakat certificate downloads. |
| Partnerships | Expanded payment options with Samsung and others. |
Easypaisa vs. JazzCash: The Comparison
| Aspect | Easypaisa | JazzCash |
| Market Share (2021 data) | 54% of mobile money users | 64% of mobile money users |
| User Base (2019 data) | 9 million monthly active users | 15.2 million monthly active users |
| Services Offered | Broader range, including more billers and deals | Strong for freelancers with Payoneer integration |
| User Experience | More intuitive app interface | Functional with niche focus |
| Accessibility | Any SIM, highly intuitive | Primarily for Jazz SIM holders |
| Fees | Competitive, often lower | Higher for transactions/withdrawls |
From this table, there are two key takeaways. As of 2021, JazzCash led with 64% of mobile money users compared to Easypaisa’s 54% (Financial Inclusion Insights Survey 2020). In 2019, JazzCash had 15.2 million monthly active users compared to Easypaisa’s 9 million. Unfortunately, no 2025 data was found.
Market Presence: User Base and Market Share
The chart below illustrates the user base and market share of Easypaisa and JazzCash based on the latest available data:
The above graph is an extrapolation of the number of users in 2025 based on the available 2019, 2021 data sets.
We see that JazzCash has a slight edge over Easypaisa when it comes to users. But let us see what are some of the issues and complaints against both the platforms, and which outperforms the other in that field.
Common Issues and Complaints
Easypaisa
- Slow Customer Support: Users report delays in issue resolution, sometimes taking days, as noted in Google Play Store reviews (July 2025).
- Frozen Funds: Accounts can be restricted without clear explanations, causing frustration.
- Technical Glitches: Occasional app issues, though generally reliable.
- Biometric Verification Fees: Recent charges for failed biometric attempts have drawn criticism.
JazzCash
- Higher Fees: Withdrawals and certain transactions can be costlier, as per updated fee schedules.
- Less Intuitive Interface: Users find the app less user-friendly, especially for first-time users.
- Verification Issues: Challenges with account activation or biometric verification, similar to Easypaisa.
Public Perception: Insights from Social Media
Based on various user exchanges on social media platforms (Facebook, X, Reddit), we have compiled a list of public perception of both mobile wallets as a way to make it easier for new users.
User Preferences
JazzCash: Several users leaned toward JazzCash, mostly for its Tap n Pay feature, even though their phones did not support NFC.
Easypaisa: Users said that Easypaisa was a better candidate for smaller payments (e.g., Netflix subscriptions) but many prefer bank accounts for larger sums, indicating it’s reliable for everyday transactions.
Security and Safety Concerns
Many warned against storing large amounts (e.g., Rs. 30K) in either app due to risks of account closures and insufficient security, recommending a bank account instead.
Some criticized both platforms for predatory loan practices, noting that loan offers can be accepted unintentionally, leading to unwanted interest payments. They preferred SadaPay and NayaPay for being less aggressive.
Other Insights
A minority of users commented that they find both Easypaisa and JazzCash similar in functionality, with the choice depends on specific needs. The predatory loan issue was a significant concern, emphasizing the need for caution when using either app.
These insights highlight that while JazzCash has a slight edge in user preference, both platforms face scrutiny for security and loan practices, influencing user trust.
Easypaisa or JazzCash: Which Should You Choose?
- For General Use: Easypaisa’s versatility, user-friendly app, and extensive services make it ideal for everyday transactions like bill payments and mobile top-ups.
- For Freelancers: JazzCash’s Payoneer integration and unique features like travel insurance make it a top choice for international payments.
- For Savings: Both offer attractive savings plans, but compare profit rates to choose the best fit.
- For Security-Conscious Users: Reddit users suggest complementing mobile wallets with a bank account to keep larger sums safe, given concerns about account closures and predatory loans.
Pro Tip: Many users maintain accounts on both platforms to leverage their unique strengths, maximizing financial flexibility.
Frequently Asked Questions (FAQ)
Can I use Easypaisa with any SIM card?
Yes, Easypaisa works with any telecom operator’s SIM, making it highly accessible.
Does JazzCash work with non-Jazz SIMs?
While primarily for Jazz subscribers, non-Jazz users can register, though some features may be limited.
Which platform is better for international payments?
JazzCash is better for international payments, especially for freelancers, due to its Payoneer integration.
Are there fees for using Easypaisa or JazzCash?
Both charge fees for certain transactions, like withdrawals and transfers. Check their official websites for updated fee schedules.
How secure are Easypaisa and JazzCash?
Both are regulated by the State Bank of Pakistan with PIN and biometric security, but Reddit users advise caution with large sums due to potential account closures.
Can minors use Easypaisa or JazzCash?
Yes, minors can use both, but restrictions may apply. Reddit users suggest parental bank accounts for added flexibility.
Final Verdict: Future of Mobile Wallets in Pakistan
As Pakistan’s digital economy grows, Easypaisa and JazzCash are poised to play larger roles. Easypaisa’s digital retail bank license opens doors for expanded services, potentially rivaling traditional banks. JazzCash’s focus on innovation, like travel insurance and digital accounts, suggests a commitment to user needs. With increasing competition from fintechs like Zindigi, both platforms must address user concerns about support and security to maintain their edge.
Easypaisa and JazzCash are powerhouses in Pakistan’s mobile wallet space, each with distinct strengths. Easypaisa shines for its accessibility and user experience, ideal for general use, while JazzCash leads for freelancers and innovative features. User insights reveal a slight preference for JazzCash but highlight concerns about security and predatory loan practices for both. With Pakistan’s digital payment market projected to soar, choosing the right wallet depends on your needs.
Consider using both or pairing with a bank account for maximum flexibility and security in 2025.
