Google Brings Pehla Qadam Bootcamp to Pakistan’s Thriving Tech Scene

Google is officially stepping into Pakistan’s digital business ecosystem with its first-ever Pehla Qadam Bootcamp, set to take place in Lahore on October 22, 2025. This exclusive, invite-only event aims to help local entrepreneurs and businesses make their first confident leap into digital marketing and monetization.

The Pehla Qadam Bootcamp is designed to equip startups, app developers, software houses, exporters, and traditional industries like textile and leather with practical tools to attract, engage, convert, and retain online customers. A team of expert Googlers will fly in for an intensive half-day workshop, addressing real challenges faced by Pakistani businesses.

Participants will learn how to use Google Ads and AdMob to drive lead generation, boost app installs, increase sales, and enhance brand awareness across platforms like Search, YouTube, Play, and Display.

The bootcamp will cover key digital growth strategies, including:

• Identifying and targeting the right audiences through Google Ads.
• Monetizing apps and games with AdMob.
• Optimizing campaigns for awareness, engagement, and conversions.
• Leveraging Google’s ecosystem to scale from zero to full digital maturity.

With registration closing on October 12, 2025, businesses eager to accelerate their online presence are encouraged to apply early for an invitation.