Google to penalize mobile websites with lousy full screen ads

Have you ever opened a website on your mobile for reading some information and have been welcomed by lousy mobile application download ads? Worry not. You are not the only one who thinks these ads are annoying. Google in a recent blog post has acknowledged this issue. Starting from November, websites which accommodate full screen interstitial ads will be penalized because this is not a great user experience.

Google clearly wants website owners to remove or improve such ads if they want to sit at the top of Google Search results. The official blog post of Google read that,

“After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly.”

Here is an exhibit for further understanding the case.

Advertisements that span the whole screen of the mobile phone can be replaced with a friendly advertisement bar at the top. This will allow the user to have a freedom of whether they want to interact with the ad or do whatever they want on the website and get away with it.

According to Wikipedia, Mobile Apps install ads account for 30% of all the mobile advertising revenue generation in 2014 and the market will be $4.6B strong in 2015.