On April 6, 2026, Federal Minister for Finance and Revenue Senator Muhammad Aurangzeb hosted a virtual meeting with electric fan industry leaders. Representatives from the FPCCI and PEFMA attended the session. They discussed immediate sectoral challenges, export potential, and the shift toward energy-efficient manufacturing.
Economic Impact & Raw Material Struggles
The electric fan industry remains a fully indigenous sector. Currently, about 300 manufacturers operate out of Gujrat and Gujranwala. Consequently, the sector sustains 40,000 direct and over 150,000 indirect jobs. Furthermore, the industry holds a strong export footprint in the Middle East and Africa.
However, manufacturers face severe structural roadblocks. Industry leaders highlighted a draining of essential raw materials, specifically copper and aluminium. Recently, increased exports of these raw inputs have crippled domestic value-added manufacturing. Therefore, the sector urged the government to adopt a balanced approach that secures local supply chains.
The Shift to Energy-Efficient DC Fans
Next, the dialogue shifted to the highly anticipated transition toward energy-efficient DC fans. The industry confirmed it has the capacity to execute a large-scale replacement of conventional fans. This shift would drastically slash national electricity consumption.
Yet, the transition lacks momentum. The Finance Minister noted that while the policy framework exists, consumer adoption requires aggressive awareness campaigns. Additionally, he stressed the need for better coordination with financial institutions to close existing implementation gaps.
Electric Fan Industry Financing & SME Liquidity Concerns
Finally, manufacturers voiced deep concerns regarding SME liquidity. Delayed tax refunds, unfavourable tariff structures, and complex export mechanisms are squeezing operational funds. Moreover, manufacturers require immediate access to capital to scale up production for the new energy efficiency initiatives.
In response, Aurangzeb promised to review existing financing frameworks to match the sector’s needs. He stated that ongoing government reforms actively aim to rationalise input costs and improve the business environment. Furthermore, he directed the industry to submit specific proposals for further review.
Concluding the session, the Finance Minister reaffirmed the government’s commitment to supporting export-oriented sectors. Minister of State for Finance Bilal Azhar Kayani also attended the meeting, alongside FBR officials and senior executives from Pak Fans, Royal Fans, and Super Asia Group.
