Honor closed 2025 with a milestone, shipping 71 million smartphones, including 10 million flagship models. The company’s growth outside China stands out, as half of its sales now come from overseas markets. Driving this success was the Magic7 series, which helped Honor gain a stronger foothold globally.
Building on its momentum from 2024, Honor achieved 50% year-over-year shipment growth. The brand now holds more than 10% market share in 17 countries across Latin America, the Middle East, and Africa. In Malaysia, Honor leads the market with over 18% smartphone share and 30% tablet share.
Looking ahead, Honor is focusing heavily on artificial intelligence. Its Honor Alpha strategy plans to invest over $10 billion in AI products over the next five years. Smartphones will remain central, supported by AI-enhanced PCs, tablets, and wearables.