3 min read
Updated Google AI search features are sending shockwaves through the media industry. Tools like AI Overviews and AI Mode are designed to make search faster and more convenient for users. But for news websites, they’re proving to be a nightmare.
According to reports, several major publishers have seen their traffic collapse. Business Insider, for instance, lost a staggering 55 percent of its referral traffic since 2022. HuffPost and The Washington Post were not spared either. Both saw their Google-driven visits drop by more than half. With fewer people clicking through to articles, publishers are warning that we are entering a “post-search era” where traditional news discovery may no longer exist.
Layoffs and Strategy Shifts as Crisis Hits Newsrooms
The fallout isn’t just about numbers. It is hitting jobs and core business models. Business Insider has already laid off 21 percent of its staff. The Washington Post’s CEO called the trend a serious threat to journalism. Other outlets, such as The Atlantic, are scrambling to adapt. They are investing more in subscriptions, mobile apps, and live events to build stronger, direct ties with readers before traffic slips further.
Google AI Moves from Search Engine to Answer Machine
Google’s evolution is at the heart of the problem. Instead of listing website links as it once did, the search giant now delivers AI-generated summaries right at the top of results. This may be convenient for users seeking quick answers. But it often means readers never visit the original news sources.
Publishers argue that Google is profiting from their reporting without giving them proper credit or traffic. Some have even gone so far as to call the practice theft. Google, meanwhile, defends the updates, saying its tools still promote engagement and help elevate links for trending news stories.
A Legal and Business Battle Brewing
In response, publishers are trying new tactics. Some are launching paid subscriptions or enhancing apps and content to deepen reader engagement. Others are turning to legal avenues. The New York Times has sued OpenAI for unauthorized use of its journalism. The Wall Street Journal’s parent company, on the other hand, has signed a licensing deal with OpenAI.
This growing divide between AI firms and traditional media reflects a much larger fight over who gets compensated in today’s attention economy.
Google AI & Journalism at a Crossroads
Industry leaders believe the issue goes beyond business metrics. They say it represents a turning point for journalism itself. As AI increasingly dictates how users discover information, publishers may need to overhaul their strategies entirely.
They can no longer depend solely on search referrals. The future of journalism may lie in earning reader trust, building loyalty, and offering value that algorithms cannot replicate.
