Infinix retained its lead in Pakistan’s locally assembled mobile phone market in January 2026, shipping around 280,000 units. While the brand continues to dominate, rival players such as TECNO, Nokia, and VGO TEL are closing the gap, signaling a more competitive landscape in the months ahead.
TECNO followed with approximately 210,000 units, while Nokia shipped 160,000 units during the month. VGO TEL and Samsung reported 150,000 and 140,000 units respectively, showing consistent demand in mid-range and legacy segments. Other brands, including Xiaomi (110,000), QMobile (100,000), OPPO (80,000), itel (70,000), and realme (60,000), recorded lower volumes but remain part of a crowded market.
Looking at the bigger picture, Infinix also led annual shipments in 2025 with 3.65 million units, just ahead of VGO TEL’s 3.57 million. itel held the third spot with 2.60 million units, followed by Samsung and TECNO.
Comparing current trends with 2024, Infinix’s leadership remains firm, although the margin over competitors has gradually narrowed. TECNO and VGO TEL, in particular, have strengthened their position through aggressive pricing and broader retail presence.
Experts note that Pakistan’s mobile market continues to be highly price-sensitive, with buyers gravitating toward feature-rich smartphones at competitive rates. The sustained dominance of locally assembled devices also highlights the role of government policies supporting domestic manufacturing and affordability.
