It’s Time to Delete All Other Apps from Your Phone!
Alfa by Bank Alfalah is Pakistan’s first lifestyle banking app which has successfully digitized offline procedures involved in starting a relationship with a bank, including; modernized conventional banking products and services such as account opening, money transfer, bill payments, savings, investments; while encompassing the ingredients of a modern lifestyle: traveling, enjoying exquisite cuisines, entertainment at theaters, cinemas, staying connected with friends, online shopping and discounts.
Every contemporary Pakistani now seeks convenience, connectivity, and tools which allow them to stay in control. Thus, the launch of lifestyle banking by Bank Alfalah appears right in time with more than one million Alfa downloads and increasing.
Sharing the idea behind Alfa, Head of Digital Banking Group at Bank Alfalah, Mr. Yahya Khan said, “In March 2016, almost 3 years ago, Bank Alfalah envisioned mobile being the future of banking. Anticipating the rapidly changing customer demands and expectations, driven by the technological change, we elevated our core banking values and revamped our mobile banking app into a unique platform transforming of all our key products, services, and offerings making banking simpler, faster, and better for both our regular banking customers as well as for non-banking masses.”
He further said, “In such a short period of time, our customers have made their 3.3 million everyday transactions through Alfa with a daily throughput of more than 345 million. This reflects that Bank Alfalah has taken its mobile banking platform in the right direction that is: not just banking, Alfa is your lifestyle!”
“Alfa is Pakistan’s only App with so many store values like Bank Account, Debit Card, Credit Card, Loyalty Points, Mobile Wallet, and the vision is to continuously add more relevant features.” Added Mr. Waseem Yousuf, Head – Alfa App & Web.
We ourselves tried out the app and made a list of features that actually make Alfa stand out from all other banking apps:
1. Quick Account Opening Process
2. Pakistan’s Premier Digital Savings Account
3. Digital Insurance
4. Goal-Based Saving to Help Over-Spenders Save
5. There’s an Entire Online AlfaMall for Shopping
6. Mutual Fund Investments Starting from as low as Rs. 500
7. Hassle-free Mobile Top-up & Utility Bill Payment
8. Instant Money Transfer
9. Order Food
10. Plan your Travel
12. Pay through your QR
13. International Remittances
14. So what’s for the Season
The article is produced in collaboration with Bank Alfalah.