2 min read
LAHORE: Jazz, Pakistan’s leading digital operator, organized a vibrant Jazz Immersive Day at the Lahore University of Management Sciences (LUMS) on April 16, 2025, as part of a broader awareness campaign to showcase its transformation from a traditional telecom operator into a multifaceted technology conglomerate.
The event spotlighted Jazz’s expanding digital ecosystem while enabling students and faculty to explore dynamic and diversified digital avenues that are broadening the employment landscape in Pakistan. It also reinforced Jazz’s commitment to improving lives and livelihoods through technology-led innovation.
An engaging experience zone was set up, featuring some of Jazz’s flagship digital platforms such as JazzCash, Tamasha, SIMOSA, GameNow, FikrFree, ROX, and Garaj. Each product had a dedicated booth where students interacted with product specialists, experienced live demos, and gained insights into how these solutions are helping reshape Pakistan’s digital future.
Speaking at the occasion, Kazim Mujtaba, President Consumer Division at Jazz, said: “Our transition to a ServiceCo is more than a structural shift—it’s a redefinition of purpose. At Jazz, we’re building digital experiences that go beyond connectivity. Immersive Day at LUMS reflects our belief that Pakistan’s youth must not only adapt to the digital future—they must shape it.”
Adding her thoughts, Tazeen Shahid, Chief People Officer at Jazz, noted: “Engaging with bright young minds at institutions like LUMS is essential to our mission of building a future-ready workforce. As Jazz evolves into a digital-first organization, we are committed to nurturing talent that can shape and sustain Pakistan’s digital economy. This immersive experience is a step toward inspiring students to think bigger and bolder in the tech space.”
Jazz Immersive Day is part of a larger initiative to foster deeper industry-academia linkages, promote digital innovation, and position Jazz as a catalyst for transformative change in Pakistan’s tech landscape.
