2 min read
Jetour is preparing to enter Pakistan’s competitive SUV space with the launch of two distinct models the Jetour T1 and Jetour T2 aimed at urban commuters and adventure seekers alike. The Chinese automaker’s dual-SUV strategy signals a clear intent to challenge established players by offering modern design, advanced tech, and versatile performance tailored to local driving needs.
Jetour, a sub-brand of Chery Holding Group, has rapidly expanded across Asia, the Middle East, and Africa by focusing on value-driven SUVs with bold styling and feature-rich cabins. Its arrival in Pakistan follows rising consumer demand for tech-forward, mid-size SUVs that balance comfort with capability especially as buyers look beyond traditional Japanese and Korean options.
The Jetour T1 is positioned as a sleek, city-focused SUV designed for daily commuting, offering a modern exterior, smart infotainment, and a comfort-first interior. In contrast, the Jetour T2 targets off-road enthusiasts with a tougher stance, higher ground clearance, and a rugged design language built for adventure and long-distance travel.
Speaking on the upcoming launch, a Jetour representative said, “Pakistan is a key market for us. With the T1 and T2, we aim to offer customers a choice urban sophistication or outdoor capability without compromising on technology or safety.”
While final specifications and pricing are yet to be officially announced, industry expectations point toward competitive positioning to attract first-time SUV buyers and those upgrading from compact crossovers.
With SUVs dominating new car sales in Pakistan, Jetour’s entry could intensify competition in the mid-range segment. Analysts believe that if locally assembled or competitively priced, the T1 and T2 could gain quick traction, especially among younger buyers seeking bold design and modern features.
