3 min read
The global gaming industry has surged in recent years, with millions tuning in to live streams and esports competitions. First-person shooters (FPS) remain among the most popular genres, drawing billions of hours in viewer engagement every year. In Pakistan, however, the gaming sector is still developing, with limited professional infrastructure and fewer creators breaking into international audiences.
Amid this emerging landscape, Karachi-based gaming YouTuber Umair Siddiqui is making a mark. He has upgraded his live streams with professional-grade equipment from global e-commerce platform Temu, bringing a polished look to his broadcasts.
The 26-year-old has built a following of over 30,000 across YouTube and Twitch by streaming games like Counter-Strike: Global Offensive. He now hopes to expand his reach and increase audience engagement.
To achieve this, he upgraded his setup with a high-performance mouse, mechanical keyboard, and noise-canceling headset.
“I needed gear that could keep up with my skills. Temu offered the kind of choice I couldn’t find locally,” Umair said. “Everything I needed, from pro-grade equipment to small setup tools, was available with detailed reviews and specifications. It made upgrading simple and affordable.”
The FPS genre has grown in popularity over recent years. Industry data shows nearly 28% of all live-streamed gaming content belongs to FPS, making it the most-watched category globally.
Viewers spent over 1.2 billion hours watching FPS streams across platforms last year. Umair, a creative lead by day, is now capitalizing on this trend. He also enhanced his streaming environment by purchasing a high-definition camera, professional lighting, and neon wall decorations, all sourced from Temu. The upgrades have noticeably improved the visual quality of his broadcasts.
The streaming market in Pakistan is becoming increasingly competitive, with multiple creators attracting strong viewership and growing audiences. Fans are showing keen interest, and as more content goes online, the field is likely to become even tougher in the coming years.
Umair sees this competition as motivation to keep improving his streams and delivering better content for his fans.
“Fans started commenting that the visuals looked clearer and more professional,” he said. “It motivated me to stream more consistently.” “With passion, consistency, and the right setup, anyone can share their creativity with the world,” he added.
These improvements are already paying off, as his streams now generate revenue. Umair credits platforms like Temu for making professional-grade equipment accessible to anyone.
