In an effort to stay competitive and deliver greater value to customers, Kia has announced a significant price cut for its Sportage L variants, effective May 1, 2025. According to the company’s official statement, the revised pricing will be available for a limited time, on limited stock, and on a first-come, first-served basis.
The Kia price cut comes shortly after Hyundai Nishat introduced the Tucson at a notably lower price point while offering similar features to Kia’s Sportage L Hybrid. This competitive pressure appears to have influenced Kia’s temporary adjustment of its prices.
| Variant | Existing Price (PKR) | New Price (PKR) | Reduction (PKR) |
|---|---|---|---|
| Sportage L HEV | 12,850,000 | 10,999,000 | 1,851,000 |
| Sportage L FWD | 11,825,000 | 9,999,000 | 1,826,000 |
| Sportage L Alpha | 9,499,000 | 8,499,000 | 1,000,000 |
While the Kia price cut is certainly an attractive offer, it remains to be seen how effective it will be against the Tucson’s aggressive pricing. Unless Kia decides to make the new rates permanent or Hyundai revises its pricing strategy upward, Kia may continue to face challenges in convincing buyers to opt for its premium SUV models.