Overwatch 2 faces a massive hostile takeover. The villainous organisation “Talon” has completely rebranded the game’s presence. Vendetta, the damage hero introduced in Season 20, appears to orchestrate this ambitious marketing campaign. From official social media channels to the game client itself, Talon now controls the narrative.
Blizzard has unveiled perhaps its largest marketing push to date. Talon has seized all official Overwatch 2 accounts on Instagram, Facebook, and Twitter. These pages now sport a new Talon logo and ominous descriptions. The Twitter bio explicitly states, “Talon has seized control of this channel. Only we possess the power to reshape history”.
Furthermore, this rebranding extends beyond social media. The actual game client has undergone a transformation. Players now see Talon logos replacing standard Overwatch 2 branding on the main menu and match finder. Even the Battle.net launcher features a red, glowing “O” instead of the traditional orange. Additionally, a GIF shared on Twitter reveals Talon banners and cannons on the Rialto map. This suggests that long-term map adjustments may accompany these visual changes.
The phrase “Reign of Talon” appeared repeatedly in campaign images. This title likely refers to Overwatch 2 Season 21, which is scheduled to launch on February 10. However, the sheer scale of this takeover implies a broader scope. “Reign of Talon” could represent a multi-season theme or a significant new initiative.
Jason Hill, the cinematic and narrative creative director for Overwatch 2, recently broke a six-month silence to comment on the phenomenon. His involvement heavily suggests a new cinematic is imminent. Moreover, fans might see a new Spotlight event soon. The previous event occurred on February 12, 2025, so a 2026 follow-up to tease future content is highly probable.
Vendetta sits at the heart of this campaign. The daughter of slain Talon executive Antonio Bartalotti, she holds a grudge against both Overwatch and Talon. The new campaign logo resembles a wolf, a direct nod to her moniker, “La Lupa”.
Interestingly, promotional images feature various Talon-aligned heroes but suspiciously exclude Doomfist. A credible leaker claims Vendetta plans to oust Doomfist and take command of Talon in an upcoming cinematic. This marketing blitz reinforces that narrative.
Finally, the game has teased other potential additions. A “Storytime” video and datamined voice lines hint at Anran, Wuyang’s sister, who wields fiery fans. Simultaneously, the “Search & Destroy” comic revealed a modern look for Emre Sarioglu, a character teased for nearly a decade who possesses combustive hardlight powers. With Vendetta’s takeover and these looming hero reveals, Overwatch 2 shows no signs of slowing down.