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AI-driven fintech startup Metric has closed a $1.3 million seed funding round, led by Qatari venture capital fund A-typical Ventures, to accelerate product development and scale its AI-driven financial platform for small and medium-sized enterprises (SMEs).
About Metric
Founded in 2022 by Pakistani entrepreneurs Meenah Tariq, Omar Parvez Khan, and CTO Dr. Habiba, Metric is headquartered in Abu Dhabi. The successful round also saw participation from a diverse group of investors, including 500 Global, Hub71, i2i Ventures, Plus VC, Epic Angels, Oqal Angels, and Accelerate Prosperity.
Max: The Conversational Business Co-Pilot
Metric’s flagship product, “Max,” is a conversational “business co-pilot” that transforms complex financial data into clear, actionable insights for SMEs. The platform is designed to help business owners understand their spending patterns, forecast performance, and identify new growth opportunities.
Max is built on $4.2 billion in proprietary transactional data.
It is accessible in both English and Arabic, and serves over 130,000 businesses across 190 countries.
The platform also includes a marketplace that provides access to embedded financial services and financing options for users.
Investor Confidence and Future Expansion
Alina Truhina, Managing Partner at A-typical Ventures, expressed confidence in Metric’s potential, stating, “Metric is solving one of the most urgent challenges for SMEs: turning complex financial data into clear, actionable insights”.
Echoing this sentiment, Aly El Shalakany, Venture Partner at A-typical, highlighted the startup’s strategic partnerships with platforms like Shopify and Zoho. He noted that this multi-platform approach, along with its accessibility via both web and Android, provides a significant advantage in distribution and accessibility.
What’s Next for Metric
The new capital infusion will be used to:
- Broaden Adoption: Accelerate the adoption of Max across existing and new markets.
- Scale Pilots: Expand pilots for integrated financial and banking services for small businesses, particularly across the GCC and other emerging markets.
- Localized Launch: Launch an Arabic version of Max specifically tailored for the Saudi market in 2025.
Metric’s success reflects a growing trend of investment in fintech solutions designed for emerging markets, where traditional financial services often underserve SMEs. For the Pakistani founders, it represents another international success story, underscoring a trend of startups with cross-regional ambitions.
