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Pakistan’s cellular market saw small but significant shifts in December 2025, according to official data. Jazz and Telenor experienced slight declines in market share, while Ufone posted steady growth. Zong held its position, showing the market remains highly competitive.
Jazz continued to lead the sector, controlling 36.8 percent of subscribers in December, slightly down from 37.09 percent in November. Despite the drop, the operator still accounts for more than one-third of Pakistan’s mobile users.
Zong remained the second-largest operator with 26.5 percent of the market in December, almost unchanged from 26.47 percent the previous month. Its stable share reflects strong retention among data-focused customers.
Telenor, however, saw its share fall to 21.46 percent in December from 21.51 percent in November, signaling increased competition. Ufone was the only major operator to gain, rising to 14.9 percent from 13.89 percent.
The figures highlight Pakistan’s concentrated telecom market, where the top two operators cover more than 63 percent of subscribers. Analysts warn that rising 5G investment costs, expensive spectrum, and low average revenue per user will continue to pressure margins.
Experts suggest the market will likely see incremental share shifts rather than large-scale changes in the coming months, keeping competition steady but intense.
