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KARACHI: PepsiCo Pakistan is taking a major step toward localization and self-reliance in the country’s food industry with the inauguration of a cutting-edge local flavor production facility. This initiative, developed in collaboration with global taste and nutrition leader Kerry and its strategic local associate, Far Eastern Impex (FEI), aligns with the highest international standards. The project aims to enhance local manufacturing capabilities, strengthen Pakistan’s food value chain, and drive economic growth.
By enabling this development, PepsiCo is fostering knowledge-sharing and capability-building across Pakistan’s food sector. The initiative is expected to create job opportunities in manufacturing, research and development, and supply chain operations. As Pakistan’s food industry continues to expand, driven by rising consumer demand and urbanization, localizing flavor production positions the country as a key player in the regional food supply chain, with potential for future flavor exports.
The inauguration ceremony was attended by several high-profile dignitaries, including the Ambassador of Ireland to Pakistan, Her Excellency Mary O’Neill, and the U.S. Consul General Karachi, Scott Urbom. Also present were PepsiCo executives Ahmed El Sheikh, President & General Manager of MENAPAK Foods, and Nabil Sousou, VP & Chief Procurement Officer for PepsiCo Africa, Middle East & South Asia (AMESA). Mohammad Khosa, CEO of PepsiCo Pakistan & Afghanistan, along with key representatives from Kerry and FEI, also participated in the event, reinforcing the significance of this milestone for Pakistan’s food industry.
Ahmed El Sheikh, President & General Manager of MENAPAK Foods at PepsiCo, emphasized that localization is a key component of the company’s long-term strategy in Pakistan. He stated that this development is not only transformative for PepsiCo Pakistan but also sets a strong example for the broader MENAPAK region. He reaffirmed PepsiCo’s commitment to upholding the highest global standards while strengthening the link between its global and local operations.
PepsiCo’s localization efforts extend beyond flavor production to the entire value chain. From developing high-yield potato variants at Pakistan’s largest private tissue culture lab to their cultivation, processing, and export, the company has built a 100% sustainable, locally integrated potato supply chain. This initiative underscores PepsiCo’s commitment to fostering economic and agricultural development in Pakistan.
Mohammad Khosa, CEO of PepsiCo Pakistan & Afghanistan, highlighted the broader economic impact of this initiative, stating that it is about more than just reducing imports. He described it as an investment in the future, aligned with PepsiCo’s vision to be #InWithForPakistan. He emphasized that localizing supply chains creates opportunities for the workforce, strengthens Pakistan’s economy, and supports long-term sustainability.
The new manufacturing facility at FEI is designed to meet international quality and safety standards, ensuring that Pakistan’s food industry benefits from the latest advancements in flavor formulation and processing. With this strategic step, PepsiCo Pakistan continues to invest in local talent, infrastructure, and innovation, reinforcing its role as a key driver of economic and industrial development.
By localizing flavor production, PepsiCo Pakistan is not only reducing dependency on imports but also paving the way for future exports, further integrating Pakistan into the global food supply chain.
