Pakistan International Airlines (PIA) has selected designer Hassan Sheheryar Yasin, known as HSY, to design its new cabin crew uniforms, the airline announced on Thursday. The collection was unveiled in Lahore the same day and will debut on October 31, 2026, aboard the first Boeing 787-9 Dreamliner flight from London to Islamabad.
Yasin was chosen after a competitive showcase in Karachi, where 10 leading Pakistani designers presented their concepts to a jury of fashion figures and industry leaders. He is one of the most prominent fashion designers in South Asia, known for his red-carpet creations and international celebrity clientele.
According to PIA, the collection follows a “lifestyle first” philosophy and is built for long-haul durability and ergonomic movement. The designs combine soft, breathable fabrics with structured tailoring, while the palette and detailing draw on Pakistan’s cultural craftsmanship.
The launch is part of PIA’s ongoing transformation under its consortium-led new management, and the collection aims to combine modern tailoring, passenger comfort and Pakistani cultural heritage.
“Designing for our national flag carrier is about capturing our collective pride and the genuine warmth of Pakistani hospitality,” Yasin said in a statement shared by PIA.
He joins a line of designers who have shaped the airline’s look. French designer Pierre Cardin created PIA’s A-line tunic and hood in 1966, and Sir Hardy Amies, royal couturier to Queen Elizabeth II, brought his tailoring to the carrier in the 1970s.
More recently, a uniform inspired by Pakistani designer Nomi Ansari remained in use for 12 years. “Passengers won’t have to wait long to experience the new visual identity,” the PIA statement said.
