Pakistan Telecommunication Company Limited (PTCL) has announced the appointment of Amad Khan as Chief Marketing Officer (CMO), following approval by the Company’s Board of Directors.
Amad brings over two decades of experience across telecommunications, technology, and digital transformation, with a career spanning Pakistan, Australia, and the Middle East. His experience encompasses commercial strategy, product management, revenue growth, customer experience, and large-scale technology transformation.
Since joining PTCL, Amad has held senior commercial leadership responsibilities across the company’s wireline portfolio, including Fiber, Voice, TV, OTT, and IoT. He has played a pivotal role in advancing PTCL’s Fiber strategy, contributing to its position as Pakistan’s leading Fiber operator, while driving revenue growth, customer experience improvements, and digital transformation initiatives.
Prior to PTCL, Amad held senior roles at Optus Australia, where he contributed to the Fiber and 5G Fixed Wireless Access strategy and led product and technology transformation initiatives. His earlier career includes roles at Warid Telecom, Huawei, International Turnkey Systems, and Saudi Business Machines, providing broad exposure to telecommunications operations, product innovation, and technology-led business transformation.
As Chief Marketing Officer, Amad will lead PTCL’s marketing and customer growth agenda, encompassing brand strategy, product positioning, customer experience, digital engagement, and go-to-market execution. His focus will be on strengthening PTCL’s market position, building stronger customer preference, and supporting sustainable growth across its connectivity and digital services portfolio.
Amad holds an MBA from Lahore University of Management Sciences (LUMS), where he earned a place on the Dean’s Honors List, and a bachelor’s degree in computer science from FAST-NUCES.
His appointment comes as PTCL continues to strengthen its position as an integrated technology and ICT company, expanding high-speed connectivity and developing innovative digital services to meet the evolving needs of customers.
