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Realme has announced its ambitious three-year strategic plan at Mobile World Congress (MWC) 2025, aiming to expand its global presence, enhance AI integration, and strengthen its position in the mid-to-high-end smartphone market.
The company introduced its Realme 14 Pro Series, which includes the world’s first cold-sensitive color-changing mobile devices. Additionally, it showcased its Interchangeable-lens Concept, which enhances the photography capabilities of smartphones.
Realme, a smartphone company, has pledged to expand its market into over 100 territories, with a particular focus on Mexico and Spain. The company intends to ship 100 million AI-powered smartphones within the next three years, while simultaneously optimizing the performance of its flagship GT Series devices, and its Number Series camera-centric performance devices and C Series budget-friendly phones intended for young people.
Realme optimizes the visual quality, network connectivity, and game immersion features of gaming titles such as Mobile Legends, Free Fire, Honor of Kings, and BGMI by establishing connections with them. The company aims to present exclusive limited-release smartphone partnerships with prestige brands and prominent entertainment brands in 2025.
Realme 14 Pro Series
Realme released the 14 Pro Series, which introduced the world’s first cold-sensitive color-changing technology. A collaboration with Valeur Designers and Realme resulted in the thermochromic pigment technology, which converts the Realme 14 Pro and Pro+ from white to blue as temperature changes. A Suede Grey model, crafted with vegan suede leather, was also revealed. Key features of the Realme 14 Pro Series include:
- MagicGlow Triple Flash for superior night photography.
- IP69, IP68, and IP66 ratings for enhanced durability, including underwater use for up to an hour.
At the event, Realme demonstrated the Interchangeable-Lens Concept, which aims to combine smartphone photography with professional standards. The prototype supports DSLR lenses and features a 1-inch bespoke Sony sensor for a new mobile photography experience. Complementing this innovation, Realme introduced AI-powered editing tools, including:
- AI Voice-based Retoucher: Allows users to edit photos via voice commands.
- AI Video Eraser: Enables seamless object removal from videos with a single tap.
There is no official confirmation from the company regarding the availability or pricing of the realme 14 Pro Series in Pakistan at this time. Stay tuned to TechJuice for updates.
