A new study by Buffer has uncovered a surprising trend on TikTok. Posting more frequently can actually boost the reach of each individual video rather than dilute it. The findings challenge long-held assumptions about algorithm fatigue and content oversaturation on short-form platforms.
Buffer’s analysis of thousands of creator accounts revealed that users who post daily or multiple times a day consistently achieve higher average reach per post compared to those with lower posting frequencies. In simple terms, TikTok’s algorithm appears to reward activity and consistency, not penalize it. Unlike platforms where excessive posting can lead to audience drop-off, TikTok seems to amplify visibility for creators who stay active, giving them more algorithmic momentum and a better chance to land on the “For You” feed.
The report also makes it clear that volume alone will not guarantee growth. High-frequency creators who pair consistency with engaging content, strong hooks, good watch time, and high retention see the strongest results. On the flip side, posting poor-quality content in bulk will not help and may even limit reach. For Pakistani creators, marketers, and influencers looking to scale their presence, this insight is gold because it reinforces that posting more often can multiply visibility if the content resonates with viewers.
Active posting keeps creators in the algorithm’s sweet spot. Quality paired with consistency can supercharge organic growth. Brands and influencers can test more content angles without hurting individual post performance. TikTok’s design favors momentum, and frequent posters have the upper hand.
TikTok rewards momentum, not minimalism. Creators who find the sweet spot between consistency and creativity can turn frequency into a powerful growth engine.