Samsung announces new VR partnerships with UFC and Live Nation

Korean tech behemoth Samsung has announced that the company is partnering with the UFC, XGames, and Live Nation to bring VR Live Pass on Gear VR.

This new VR Live Pass will be available to Samsung users in early June, enabling Gear VR users to watch live entertainment events and performances no matter where they are.

The company press release reads,

“We are excited to offer Samsung Gear VR users the opportunity to experience their favorite live music and sporting events through our industry-leading VR ecosystem,” said Younghee Lee, CMO, and Executive Vice President, Samsung Electronics. “Partnering with these companies to expand our VR services helps us to open up a new gateway of opportunities for fans and demonstrate our commitment to delivering experiences that make the seemingly impossible, possible.”

According to the company, live broadcasts will kick off beginning in June 2017 and will include the following:

• UFC 212: ALDO vs. HOLLOWAY, Rio de Janeiro Brazil, June 3, 2017: Fans will witness this highly-anticipated event in the high-quality 360-degree live stream and will have access to additional VR content, including pre-event and post-event show highlights.
• X Games Minneapolis, USA July 13 – 16, 2017: Gear VR users will be able to experience the thrill of the X Games from the comfort of their homes as they watch the world’s best BMX riders and skaters, including Jimmy Wilkins at the biggest action sports event of the year.
• Live Music Concert with International Artist, USA August 2017: Music fans around the world will get the best seats in the house to watch one of the most exciting, high-energy and renowned music acts with Live Nation, the largest live event company in the world.