Why You Now Have to Actually Add Value to Go Viral on Instagram

3 min read

Updated guidelines clarify what counts as original content on Facebook and Instagram, penalise lazy reaction clips and reposts, and give creators new tools to detect…

Instagram Finally Tests Clickable Links in Captions, But There’s A Catch

2 min read

One of Instagram’s most requested features is finally being tested: clickable links in post captions. The catch is that it’s only available to Meta Verified…

How Instagram’s New Update is Exposing Every Reel You Send in DMs

2 min read

Meta is quietly removing end-to-end encrypted messaging from Instagram, meaning the company will once again be able to access DM content. Users have until May…

The End of Buffer? Instagram Makes Native Scheduling Free for Everyone

3 min read

The move flattens a long-standing hierarchy that forced casual users and early-stage creators to switch account types before accessing basic tools for managing their presence.

Meta Is Finally Telling Parents What Their Teens Are Searching

3 min read

Meta announced the new notification features for parents as its CEO and Instagram chief face questioning in two simultaneous trials over alleged harms to children.…

Is Instagram Finally Dead for Marketers? The New 2026 Data is Shocking

2 min read

Brands are experiencing their most significant audience growth on TikTok, even as organic reach continues to slow on Instagram and other legacy networks, according to…

Meta Just Patented a Way to Keep You Posting Long After You Are Dead

4 min read

Meta is in the news again for receiving a patent in late December for artificial intelligence technology that could simulate a deceased person’s social media…

5 Instagram Content Creators to Follow for Ramadan Recipes in 2026

3 min read

Ramadan Kareem is right around the corner, and it is a very special time of year. Every Iftar feels like a celebration. Every Sehri becomes…

Is This the Anti-Instagram? Why Meta Created a Feed Just for AI Videos

2 min read

Meta is quietly testing a new AI-powered video creation app that lets users generate short clips using text prompts. The social media giant announced the…

From Harvard Dorms to AI Dominance: The 22-Year Evolution of Facebook

5 min read

Today is February 4, 2026. Exactly twenty-two years ago, a Harvard sophomore named Mark Zuckerberg launched a site called “TheFacebook”. It initially started as just…

Instagram is Working on a Way for You to Escape “Close Friends” Lists

2 min read

Instagram is finally addressing a long-standing user complaint. The platform is developing a feature that allows users to remove themselves from someone else’s “Close Friends”…

Why Are Social Media Subscriptions Becoming More Accepted?

7 min read

Remember when Elon Musk dropped his bombshell in 2023, predicting that paid subscriptions would soon dominate social media by weeding out bots and ensuring authentic…

The End of Free Social Media? Why Meta is Putting a Price on Social Media Apps

3 min read

Meta is preparing to test premium subscription plans across Instagram, Facebook, and WhatsApp, signaling one of the most consequential shifts in the company’s business model…

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