marketing
Is Wise Coming to Pakistan? Here’s What We Know
3 min read
The possibility of Wise formally launching in Pakistan is once again in focus, as fresh details emerge around regulatory engagement, cost efficiencies, and integration with…
KFC’s Merch Launch Sparks Backlash Over Price and Branding
2 min read
KFC has discovered that while people may love its chicken and the “Yaari!” vibes, they are far less enthusiastic about paying to become walking billboards…
Twitter Launches Video Marketing Course Named ‘Unskippable’
2 min read
The unskippable is an 8 part video series that teaches creators to create promo videos that stand out Are you a creator that wants to…
Best Campaigns by Top Brands Covering Major Social Issues
8 min read
Brands have been using television advertisements as an essential tool to increase awareness of how customers can benefit from their products to increase their sales…
How Orient Group’s effective marketing strategy changed the dynamics of AC Industry in Pakistan
6 min read
Orient Enterprises is a private limited company and the sole distributor of the world’s most renowned brands like Mitsubishi in Pakistan. Last year, the company…
PAS CrackIT 2014 Finalists Announced
2 min read
The Pakistan Advertisers Society has announced the results of first round of PAS CrackIT 2014 competition. Out of over 30 teams, 10 have made it through…
