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Telenor Pakistan continues to lose ground in the cellular market. The operator’s market share slipped further in October 2025, dropping to 21.62 per cent. This decline comes just as the company accelerates merger formalities with PTCL Group.
According to the latest figures from the Pakistan Telecommunication Authority (PTA) dashboard, Telenor’s trajectory remains downward. This follows a recorded share of 21.75 per cent in August 2025 and a higher 22.83 per cent in September 2024.
October 2025 Market Snapshot
The updated data for October reveals a shifting landscape. While Telenor faces a persistent decline, competitors are consolidating their positions. Jazz retains its leadership spot, while Zong and Ufone show slight improvements.
Cellular Market Share Breakdown (October 2025)
| Operator | Market Share (Oct 2025) | Previous Status (Aug 2025) |
| Jazz | 37.04% | 37.10% |
| Zong | 26.49% | 26.45% |
| Telenor | 21.62% | 21.75% |
| Ufone | 13.84% | 13.71% |
| SCO | 1.01% | Stable |
Jazz continues to lead the pack with 37.04 per cent. Meanwhile, Zong solidified its position as the runner-up, rising slightly to 26.49 per cent. Ufone also saw marginal growth, improving to 13.84 per cent. SCO remained stable at 1.01 per cent.
PTCL-Telenor Merger Urgency & 5G Outlook
This sustained market-share erosion highlights the critical nature of the upcoming consolidation. Analysts suggest that Telenor’s decline underscores the urgency of the PTCL-Telenor deal.
Currently, both parties are finalising merger formalities. This consolidation aims to create a stronger player in the market. The new entity expects to compete more effectively with Jazz and Zong regarding network quality and nationwide outreach. Furthermore, the merger is a vital step for 5G preparedness ahead of the expected spectrum auction.
