TikTok Launches Self-Serve Advertising in Pakistan for Small Businesses

TikTok has introduced a self-serve advertising solution in Pakistan aimed at small and mid-size businesses (SMBs). TikTok For Business Ads Manager allows SMBs to create campaigns, reach audiences, and manage marketing efforts through a simplified platform.

The initiative is part of TikTok’s broader expansion in Pakistan, offering local entrepreneurs and brands tools to connect with the platform’s user base.

This follows TikTok’s ongoing efforts to support local businesses, including the #GrowWithTikTok Masterclass, which provides training, creative resources, and guidance for SMBs to grow their presence on the platform.

A recent global study found that 73% of TikTok users discover new products through ads, while 78% encounter brands they had not heard of before. TikTok’s self-service Ads Manager enables businesses to run campaigns, manage budgets, and optimize performance without requiring specialist experience.

Baris Aldanmaz, Head of Global Business Solutions Türkiye, Central and Southern Asia at TikTok, said, “On TikTok, brands can create content that connects with communities. With TikTok for Business Ads Manager, SMBs can reach audiences and grow their presence.”

“Pakistan’s small businesses are some of the most creative in the region, and TikTok is proud to support their growth,” said Baris Aldanmaz.”

Product highlights include:

• Creative tools: TikTok has a suite of creative tools that enable every marketer to embrace the creativity and authenticity of the TikTok community. Everyone has the opportunity to tell their story, and TikTok’s creative tools help brands represent the most authentic version of their brand.
• Flexible budgets: TikTok Ads Manager was designed for fast setup for every level of expertise. Flexible budgets allow businesses to adjust their spending at any time.
• Performance targeting: Intelligent targeting enables businesses to get discovered by new, engaged audiences.

More and more brands are realizing TikTok’s unique ability to reach and engage with a broader audience, and today’s launch of new advertising solutions for SMBs makes it seamless, easy, and efficient for all brands to now meaningfully connect with the TikTok community.