TikTok has just released its top search data for 2025, revealing exactly what captivated the nation this year. The 2025 report highlights a massive shift in user behaviour. Pakistanis now use TikTok to plan travel, learn new skills, and find real-time product reviews. Umais Naveed, Content Operations Lead for South Asia at TikTok, noted that search has become an “essential part of daily life” in the country. Users are actively seeking recommendations and local context rather than passively watching feeds.
The most telling data from the report isn’t just what people watched, but how they used the platform to improve their lives. Search volumes for specific utility-based tags skyrocketed year-on-year:
These figures prove that users trust TikTok creators for quick, relatable guidance on everything from workout routines to exam preparation.
The top searches paint a vivid picture of the year’s culture. From cricket fever to “Lava burgers”, here is the complete breakdown of the trends that defined 2025.
Cricket dominated the national conversation. Major matches and individual milestones drove the highest search volumes in the news category.
Domestic tourism saw a surge. Users looked for itineraries and visual reviews of Pakistan’s landscapes.
Culinary curiosity remained high, with specific dishes trending across the country.
Television and digital content merged, as users flocked to TikTok to discuss plot twists and highlights.
TikTok remains a personality-driven platform. The 2025 search data identifies the most influential figures across sports, music, and content creation. These include:
Music provides the heartbeat for TikTok trends. The top searched soundtracks included
Beyond entertainment, users also searched for practical and tech-forward topics. Notable trends included:
As 2025 concludes, these searches reflect a year where digital discovery fueled real-world decisions. Whether for travel planning or tracking the latest cricket match, TikTok has cemented itself as a cornerstone of Pakistani internet culture.