TikTok is preparing a new control that will let users cut down the amount of AI content in their “For You” feed. The company is testing a setting that allows people to ask the app to show “less” AI, giving users more say over what appears on their screen.
The option will arrive in the coming weeks inside the “manage topics” menu, which already helps people shape their recommendations. TikTok says this update will let users reduce AI clips if they feel overwhelmed by synthetic videos. The move follows recent steps from Pinterest, which has faced complaints about AI visuals pushing aside real content.
AI-generated videos have grown quickly across TikTok. The platform requires labels on such posts and says more than 1.3 billion videos now carry these tags. However, the company admits its detection tools still miss content, especially when creators edit clips in outside apps or when videos spread to other platforms before returning to TikTok.
TikTok currently uses Content Credentials, a common watermarking standard that stores metadata in AI-generated media. These signals often fade when a video is trimmed, filtered, or reposted. Because of this, TikTok plans to test an additional invisible watermark that should be harder to strip out. The company says this hidden marker gives it another way to track and label AI material with more consistency.