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Treet Corporation Limited, a leading Pakistani diversified business group, has approved a Rs. 430 million (~USD 1.5 million) investment to expand its hygiene razor segment. The move comes in response to surging local and export demand that has exceeded the company’s current production capacity.
The company disclosed the development in a notice to the Pakistan Stock Exchange (PSX), highlighting that the expansion will improve efficiency, meet rising demand, and enhance shareholder value.
Strategic Move into Personal Care by Treet
Last month, Treet announced a strategic expansion into the fast-growing personal care segment. The company introduced two proprietary brands:
- Genesis: Targeted at men
- Estela: Targeted at women
The launch marks Treet’s official entry into the personal care and grooming category. A grand launch event for the full product range is scheduled for January 1, 2026.
Company Overview
Treet Corporation Limited incorporated itself in 1977 as a publicly listed company in Pakistan. It manufactures and sells razors and razor blades and conducts other trading activities. The company offers a diverse product range of over 75 Stock Keeping Units (SKUs), including shaving razors, body razors, and feminine razors.
The latest investment reinforces Treet’s commitment to growth and its strategy to capture both domestic and international markets in the hygiene and personal care segments.
