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The Competition Appellate Tribunal has sent the Al-Ghazi Tractors Limited misleading-advertising case back to the Competition Commission of Pakistan (CCP) for fresh proceedings. The Tribunal has ordered the CCP to restart the case from the show-cause notice stage. The decision came on 19 November 2025.
The Tribunal noted that Al-Ghazi had based its defence on a report from the Agricultural Mechanization Research Institute (AMRI), Punjab. Because of this, it directed the CCP to issue a notice to AMRI. The regulator must confront the institute with the same report that the company submitted. It must also evaluate the conclusions that Al-Ghazi drew from the AMRI document.
Furthermore, the Tribunal allowed the CCP to seek comments from other tractor manufacturers. These manufacturers were referenced in the AMRI report, and their input may help clarify the matter. The CCP must complete the entire process within 90 days.
The Tribunal also discharged the Rs. 10 million security amount previously deposited by Al-Ghazi in favour of the appellant.
The case originated from a CCP order imposing a Rs. 40 million fine on Al-Ghazi Tractors. The regulator had ruled that the company advertised a misleading claim of “up to 30% extra diesel savings”.
According to the CCP, this claim was incorrectly linked to an AMRI study. The study had neither certified nor endorsed such a comparison. In fact, it had evaluated only a limited number of models, making Al-Ghazi’s claim unsupported.
The CCP will now resume the case as instructed. The Commission has stated that it remains committed to preventing deceptive marketing practices in Pakistan’s agricultural machinery sector.
