While Apple has yet to confirm whether it will host an October event or opt for press releases, reports suggest several new products could arrive this month.
Apple typically gives advance notice before unveiling major products, and past launch timelines hint that teasers could appear soon. The table below highlights when Apple revealed its October launch plans over the past four years.
| Year | Announcement | Event/Tagline | Event/Press Releases |
|---|---|---|---|
| 2021 | October 12 | “Unleashed” Event | October 18 |
| 2022 | October 18 | “Take Note” Teaser | October 18 |
| 2023 | October 24 | “Scary Fast” Event | October 30 |
| 2024 | October 24 | “Mac Your Calendars” Teaser | October 28 to October 30 |
A few major devices are expected to receive upgrades as early as October. Here’s what to expect:
When it comes to Macs, Apple’s next 14-inch and 16-inch MacBook Pro models with M5, M5 Pro, and M5 Max chips are reportedly entering mass production soon. However, leaks suggest these might not be unveiled until early 2026. Although October is a typical launch window for new Macs, Apple has also released updates earlier, like the MacBook Pro with M2 Pro and M2 Max chips in January 2023.
Apple is also rumored to be developing a more affordable MacBook powered by an A18 Pro or A19 Pro chip. That model is expected in late 2025 or early 2026, making an October announcement unlikely.