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Meta is discontinuing its Gaming Creator Program on Facebook, phasing out the specialized support and monetization features designed for gaming content creators. The move marks the end of an era for Facebook’s attempt to carve out a gaming niche, even as its rivals double down on live game streaming.
What’s Being Phase Out
The Gaming Creator Program gave partners access to tools like promotional support, content monetization features (stars, subscriptions), and direct guidance within Facebook’s ecosystem.
Creators in the program will lose these perks over time. Meta hasn’t announced a precise timeline for the shutdown, but existing commitments will likely be honored until a sunset date is confirmed.
Impact on Creators
- Revenue loss: Creators relying on direct monetization via Facebook Gaming could see income drops unless they diversify.
- Platform migration: Many will likely shift to Twitch, YouTube, or other gaming-focused platforms.
- Brand alignment: Talented creators may need to reestablish brand identity on new platforms, rebuild audiences, or forge new partnerships.
Why Meta Is Ending the Program
Several factors are believed to be driving Meta’s decision to discontinue its Gaming Creator Program. One key issue is the platform’s low adoption and weak return on investment compared to competitors such as Discord, Twitch, YouTube Gaming, and TikTok Live, which have managed to attract far larger audiences and generate stronger monetization outcomes.
Another major factor is a strategic shift in content priorities. Meta increasingly appears to be focusing on short-form video, Reels, and broader social media engagement rather than maintaining niche, gaming-specific ecosystems. Finally, there’s the issue of resource reallocation. With Meta pouring more investment into artificial intelligence, augmented reality, and its core social products, the company may see little justification for continuing to heavily fund gaming infrastructure that hasn’t yielded competitive results.
