FBR Targets Flashy Influencer CEO Over Flaunting Undeclared Luxury Cars

The Federal Board of Revenue (FBR) has intensified its nationwide crackdown on individuals flaunting luxury lifestyles on social media while declaring minimal income in their tax returns. The agency’s Lifestyle Monitoring Cell is leading investigations against high-profile influencers and fintech executives whose online presence doesn’t match their reported earnings.

Lavish Lifestyle Under Scrutiny

Among the cases under review is that of a Lahore-based fintech executive who owns a staggering 30 luxury vehicles valued at approximately Rs. 2.74 billion ($9.8 million). The collection reportedly includes a Lamborghini Aventador and a Rolls-Royce Phantom, neither of which was declared in his tax filings.

FBR sources revealed that the total worth of these vehicles is almost 1,000 times greater than the net assets declared by the taxpayer in 2019. The discovery has raised major concerns about unreported income and hidden assets, particularly for the social media personalities and influencers.

Revised Income Filings Raise Questions

Investigators also found significant inconsistencies in the executive’s tax history.

• In 2019, he declared an income of Rs. 523,493, later revising it to Rs. 3.4 million.
• In 2024, he initially reported zero income, later revising it to Rs. 67.9 million.
• In 2025, his revised income rose further to Rs. 181.14 million.

Such drastic revisions have prompted authorities to take a closer look at the accuracy of past filings.

This case is part of a broader FBR operation aimed at social media influencers, content creators, and business executives who underreport income while publicly displaying wealth. The agency has forwarded multiple cases to regional tax offices for further investigation.

The crackdown comes as FBR faces pressure to meet its annual revenue target of Rs. 14.13 trillion, with a Rs. 274 billion shortfall already recorded in the first four months of the fiscal year. Officials have directed regional offices to launch proceedings against suspected tax evaders.

The Alleged Company Behind the CEO

After a thorough Techjuice investigation, all evidence shows that the individual under investigation is allegedly the CEO of Wordsense, a Lahore-based self-claimed fintech company. The vehicles referred to in the FBR investigation, were previously on the official social media accounts, before mysteriously disappearing.

On their LinkedIn, the company defines itself as a “IT/trucking consultancy,” operating in the United States of America. The firm is also eluded to operate multiple ventures across Pakistan. The CEO’s deleted Instagram activity had heavily featured the brand before the account’s removal.

Instagram Account Disappears

Before the FBR probe surfaced, the CEO actively showcased his luxury possessions on Instagram under the handle “CEO Wordsense”. The account featured supercars, watches, and other high-end items, reflecting a lifestyle far beyond his declared means.

However, after reports of the investigation emerged, the “CEO Wordsense” account was deleted. Many believe this move came in response to the FBR’s tightening scrutiny. Despite this, officials confirm that all relevant digital data has already been secured.

This development follows TechJuice’s earlier coverage of FBR’s investigations into influencers and executives whose luxury lifestyles online contrast sharply with their declared income.