3 min read
Pakistan’s leading digital microfinance bank, Mobilink Bank has cemented its leadership in Pakistan’s digital banking landscape by winning the ‘Best Digital Banking Services’ Award in the microfinance category for the third consecutive year at the Annual Excellence Awards hosted by CFA Society Pakistan. The Bank was also recognized as the runner-up in the ‘Best ESG Reporting’ category amongst Financial Institutions in recognition of its strong performance and continued commitment to environmental, social, and governance (ESG) principles.
The award celebrates the bank’s success in advancing financial inclusion and redefining the banking experience through its digital transformation strategy. Its robust digital ecosystem enabled millions to access secure and convenient financial services and set new industry benchmarks for customer experience and service excellence through initiatives like digital account opening, self-service kiosks, and digital SME financing and recent upgrade of the T24 core banking system to R23 a first in the banking industry of Pakistan. Over the past year, the Bank has expanded its mobile wallets base to over 55 million JazzCash accounts, which reflects growing consumer trust in its services, quality and reliability.
Mobilink Bank and JazzCash are at the forefront of accelerating the Prime Minister of Pakistan’s vision for a cashless economy by powering the nation’s largest digital payments network. With over PKR 60 billion in monthly QR transactions, 700,000+ onboarded merchants, the Bank is driving seamless interoperability, merchant empowerment, and mass adoption of digital payments transforming Pakistan into a transparent, inclusive, and digitally enabled financial ecosystem.
In parallel, the Bank has strengthened its ESG agenda through impactful initiatives like the “Change to Sustain” program, which promotes renewable-energy financing, solarizes branches, and supports afforestation initiatives to reduce its carbon footprint.
Mobilink Bank’s Diversity and Inclusion (D&I) strategy continues to promote gender equity and empowerment through initiatives like the Women Inspirational Network (WIN), which fosters women’s participation in finance and entrepreneurship, and financial literacy for women. The Bank promotes gender diversity and inclusion at the workplace, and contributes significantly toward building a more inclusive, equitable, and sustainable financial ecosystem in Pakistan. Mobilink Bank’s WIN Incubator program has successfully incubated 33+ women-led startups, offering exclusive mentorship, networking and upscaling opportunities to them.
Aamir Ibrahim, Chairman Mobilink Bank and CEO Jazz said,
“This hat-trick at CFA Society Pakistan is yet another validation that Mobilink Bank is delivering digital banking at scale touching 55 million lives and powering Pakistan’s cashless revolution in lockstep with JazzCash. From our pioneering upgrade of the T24 core banking system to R23 (a first in Pakistan’s banking industry) to fueling JazzCash’s PKR 60 billion monthly QR engine, we’re building the rails for a new Pakistan: inclusive, sustainable, and unstoppable. Digital financial services aren’t just an enabler they’re the heartbeat of empowerment, and we’re committed to making it accessible for every Pakistani.”
Commenting on the success, President & CEO, Mobilink Bank, Haaris Mahmood Chaudhary said,
“We are deeply honored to receive back-to-back recognition from CFA Society Pakistan for our digital-first agenda. These awards inspire us to innovate further and help create a futuristic financial ecosystem that enables inclusive and sustainable progress for all, complemented by our ESG efforts.”
Over the years, Mobilink Bank has been recognized both nationally and globally for its leadership in digital innovation, sustainability, and using financial inclusion as a lever for economic progress. The bank sets a higher precedent for excellence and impact within Pakistan’s banking industry.
