TikTok Reveals Pakistan’s 2025 Top Searches: From FitnessTok to Viral Foods

TikTok has just released its top search data for 2025, revealing exactly what captivated the nation this year. The 2025 report highlights a massive shift in user behaviour. Pakistanis now use TikTok to plan travel, learn new skills, and find real-time product reviews. Umais Naveed, Content Operations Lead for South Asia at TikTok, noted that search has become an “essential part of daily life” in the country. Users are actively seeking recommendations and local context rather than passively watching feeds.

The Rise of Utility on TikTok: Fitness & Education Lead Growth

The most telling data from the report isn’t just what people watched, but how they used the platform to improve their lives. Search volumes for specific utility-based tags skyrocketed year-on-year:

1. #FitnessTok: +66% (The largest jump recorded)
2. #StudyTok: +60%
3. #TravelTok: +53%
4. #FoodTok: +52%

These figures prove that users trust TikTok creators for quick, relatable guidance on everything from workout routines to exam preparation.

What Pakistan Searched on TikTok in 2025

The top searches paint a vivid picture of the year’s culture. From cricket fever to “Lava burgers”, here is the complete breakdown of the trends that defined 2025.

News, Sports & Viral Moments

Cricket dominated the national conversation. Major matches and individual milestones drove the highest search volumes in the news category.

1. Babar Azam 100 century
2. Pakistan v South Africa
3. Pakistan v India
4. Floods
5. Nadia meri soni sawani

Top Travel Destinations

Domestic tourism saw a surge. Users looked for itineraries and visual reviews of Pakistan’s landscapes.

1. Islamabad
2. Altit Fort Hunza
3. Chenab River
4. Lahore
5. Karachi

Viral Foods & Cravings

Culinary curiosity remained high, with specific dishes trending across the country.

1. Lava burger
2. Biryani
3. Aalu
4. Dubai chocolate
5. Macha drink

Entertainment & TV Shows

Television and digital content merged, as users flocked to TikTok to discuss plot twists and highlights.

1. Turkish series
2. Tamasha
3. Meri Bahuein
4. Mein Manto Nahi Hoon
5. Hum Awards 2025

The People Driving the Culture

TikTok remains a personality-driven platform. The 2025 search data identifies the most influential figures across sports, music, and content creation. These include:

Sportspeople

1. Babar Azam
2. Abhishek Sharma
3. Virat Kohli
4. Haris Rauf
5. Mitchell Starc

Musicians

1. Havi
2. Talha Anjum
3. Nimra Mehra
4. Ali Zafar
5. Hassan Raheem

TikTok Creators

1. Alina Amir
2. Jannat Mirza
3. Khizar Umer
4. Kanwal Aftab
5. Sid Mr Rapper

Showbiz Celebrities

1. Imran Ashraf
2. Fahad Mustafa
3. Mahira Khan
4. Kinza Hashmi

Soundtracks & Emerging Trends on TikTok

Music provides the heartbeat for TikTok trends. The top searched soundtracks included

1. “Jhol” by Maanu & Annural Khalid
2. “Supreme” by Shubh
3. “Pal Pal” by Afusic & AliSoomroMusic
4. “Je Pata Hunda” by Nimra Mehra
5. “Ranjheya Ve” by Zain Zohaib

Beyond entertainment, users also searched for practical and tech-forward topics. Notable trends included:

1. Product Reviews
2. Mehndi Designs
3. Software Update
4. AI Usage / Prompts
5. Billi Wali Funny Videos

As 2025 concludes, these searches reflect a year where digital discovery fueled real-world decisions. Whether for travel planning or tracking the latest cricket match, TikTok has cemented itself as a cornerstone of Pakistani internet culture.