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LinkedIn, the professional networking platform owned by Microsoft, is reporting continued expansion in both its global user base and revenue streams, according to the most recent quarterly disclosures and industry reporting.
In the latest period, LinkedIn’s total membership reached approximately 1.3 billion, up from prior estimates of around 1.2 billion, reflecting sustained global demand for professional networking and thought leadership. Although LinkedIn does not consistently break out active user figures in its earnings statements, estimations based on European Union reporting and platform analytics suggest active users could number roughly 430 million or more.
Revenue performance also continues to strengthen as LinkedIn increasingly leans into its advertising business and premium solutions. The platform surpassed $5 billion in quarterly revenue for the first time, driven largely by Marketing Solutions and video ad demand, placing LinkedIn on an annualized run-rate above $20 billion.
A notable trend in this growth cycle is the rise of video advertising on LinkedIn, which saw around 30 % quarter-over-quarter growth, a clear indicator that users and brands are increasingly engaging with short-form and dynamic content on the platform. Video’s rising prominence mirrors broader social media behavior and gives LinkedIn’s ad business a more diversified creative footing.
Despite these gains, some industry observers caution that LinkedIn’s member totals can obscure engagement nuances because “members” include anyone with an account, active and dormant alike. Nonetheless, LinkedIn’s combination of professional content, B2B targeting capabilities, and unique premium services continues to attract advertisers and recruiters seeking a business-oriented audience.
Microsoft announced that premium subscriptions hit a remarkable milestone, surpassing $2 billion in annual revenue for the first time just a year ago, with subscriber growth soaring nearly 50% over the last two years.
While the company doesn’t break down profits for individual units, LinkedIn is part of the Productivity and Business Processes segment, which also encompasses Microsoft 365 and Dynamics. This segment reported an impressive $20.6 billion in operating income from $34.1 billion in revenue, boasting a solid 60% operating margin.
LinkedIn has really become a go-to platform for AI chatbots, which might be an enticing opportunity for brands. By sharing content on LinkedIn, companies can boost their visibility and awareness as the platform continues to evolve its search and discovery features.
LinkedIn’s revenue trajectory is further supported by forecasts indicating its overall ad business could reach $8.2 billion by 2025 and potentially $11–$12 billion by 2027, fueled by demand for targeted B2B ad placements and growing interest from creators and brands that see measurable ROI on the platform.
