LinkedIn Launches Its Own Creator Marketplace
LinkedIn has launched a Creator Marketplace allowing brands to discover and partner with vetted creators in the US and Canada. The platform integrates with Campaign…
LinkedIn Adds New Post Analytics to Help Creators Measure Real Business Impact
LinkedIn has rolled out expanded post analytics showing creators a percentage breakdown of in-network versus out-of-network reach. The update also includes a redesigned compact carousel…
Is LinkedIn Going to Layoff 5% of Its Workforce?
LinkedIn is laying off approximately 5% of global workforce affecting 875 employees despite 12% revenue growth. CEO Daniel Shapero stated the company is scaling back…
LinkedIn Enables Consultants to Book Paid Sessions Directly From Profiles
LinkedIn added tool enabling advisors to book consulting sessions directly in app with payment facilitation. Premium Business subscribers can add “Get advice from me” button…
LinkedIn Partners With Amazon DSP to Bring Professional Targeting to Streaming TV Ads
LinkedIn partnered with Amazon Ads on May 7 to bring professional audience targeting to streaming TV through Amazon DSP. The collaboration allows advertisers to target…
LinkedIn Launches AI Model Testing Tool For Professionals
LinkedIn has introduced a new tool that lets users compare outputs from different AI models. The feature aims to help professionals understand which AI works…
LinkedIn Expands AI Conversational Search To All Users
LinkedIn has expanded its AI-powered conversational search to all users, allowing more natural queries to find people, jobs, and content. The update improves discovery by…
LinkedIn Says Long-Form Articles Are Its Most Underused Tool for Getting Noticed
LinkedIn has been urging users to publish more long-form articles on the platform, sharing data showing that articles between 800 and 1,200 words are among…
Nobody Cares About Your Impressions: LinkedIn Finally Tells Marketers the Truth
LinkedIn has expanded its “Network That Works For You” brand campaign with new ads created by McCann New York that directly target marketing professionals, calling…
LinkedIn Now Lets AI Conduct Your First Job Interview
A new feature in early testing allows recruiters to send candidates an AI-powered audio or video screening interview as the first step in the hiring…
Why LinkedIn Just Killed “Engagement Pods” and Viral Hacks
LinkedIn has rolled out a major overhaul of its feed algorithm, replacing its older engagement-driven ranking system with one powered by large language models that…
LinkedIn Is Becoming A Major Source of Information for AI Search, Studies Say
LinkedIn has emerged as one of the leading sources that AI chatbots draw on when generating answers, according to two new studies that point to…
LinkedIn Verification Partner “Persona” Faces Major Privacy Backlash
A privacy researcher’s close reading of a terms-of-service document has exposed how much personal data flows outward when users hand a passport to a platform…
