LinkedIn Just Dropped a Free Guide That Could Change How You Track Ad Results
LinkedIn has published an 18-page guide to help businesses figure out which of their ads actually lead to sales. The guide targets business-to-business marketers, who…
Your LinkedIn Profile Can Now Become a Business Card in Seconds
LinkedIn has launched a new digital business card feature that lets users design custom cards and share their profile information in person. The platform previewed…
You Can Finally Make Money on LinkedIn Without Selling Anything
LinkedIn has announced several new creator monetization features. Most notably, the platform now lets creators earn revenue through pre-roll video ads on their content. In…
Beware: Hackers Use LinkedIn Job Ads to Deliver Dangerous Malware
Job hunters on LinkedIn face a serious cyber threat nowadays. Scammers are now using paid platform features, mainly LinkedIn job ads, to target job seekers.…
LinkedIn Reveals How Often to Post and How Long Updates Should Be
LinkedIn has finally spelled out what it wants from your posts, and the advice cuts against plenty of common habits. The platform published a checklist…
LinkedIn Introduces Collaborative Posts for Creators and Brands
LinkedIn has introduced collaborative posts, letting creators jointly publish content on the platform. The feature makes it easier for multiple people to contribute to a…
LinkedIn Expands Brand Kit to Give Marketers Control Over AI-Generated Content
LinkedIn has continued quietly developing its Brand Kit feature inside Campaign Manager, giving marketers a way to set their core brand colors, fonts, and brand…
LinkedIn Learning Launches AI Essentials for Marketers Courses
LinkedIn has partnered with Adobe to launch a new series of artificial intelligence training courses for marketers, designed to teach professionals the fundamentals of AI…
LinkedIn Launches Its Own Creator Marketplace
LinkedIn has launched a Creator Marketplace allowing brands to discover and partner with vetted creators in the US and Canada. The platform integrates with Campaign…
LinkedIn Adds New Post Analytics to Help Creators Measure Real Business Impact
LinkedIn has rolled out expanded post analytics showing creators a percentage breakdown of in-network versus out-of-network reach. The update also includes a redesigned compact carousel…
Is LinkedIn Going to Layoff 5% of Its Workforce?
LinkedIn is laying off approximately 5% of global workforce affecting 875 employees despite 12% revenue growth. CEO Daniel Shapero stated the company is scaling back…
LinkedIn Enables Consultants to Book Paid Sessions Directly From Profiles
LinkedIn added tool enabling advisors to book consulting sessions directly in app with payment facilitation. Premium Business subscribers can add “Get advice from me” button…
LinkedIn Partners With Amazon DSP to Bring Professional Targeting to Streaming TV Ads
LinkedIn partnered with Amazon Ads on May 7 to bring professional audience targeting to streaming TV through Amazon DSP. The collaboration allows advertisers to target…
