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Apple is set to take an unusual approach with its next iPhone lineup. Reports now confirm the company will delay the standard iPhone 18, while the iPhone 18 Pro and Pro Max remain on schedule for this fall.
The iPhone 18 will reportedly arrive sometime in the first half of next year. Sources say the delay is aimed at optimizing resources and boosting profits from premium models. Rising memory chip prices have also influenced this decision.
Alongside the iPhone 18 Pro and Pro Max, Apple is expected to unveil its first foldable iPhone. The move allows the company to minimize production issues while ramping up mass production for this entirely new device.
Additionally, the next iPhone Air may launch alongside the iPhone 18 in 2027, according to the same sources. Industry observers see this staggered release strategy as a way for Apple to manage supply chain challenges while maximizing revenue.
