A fresh report out of South Korea suggests Samsung is increasing early production of its next flagship just a few hours before its big reveal. The company is set to unveil the Galaxy S26 Ultra at its Unpacked event today, and it appears plans have shifted behind the scenes.
Samsung had initially planned to produce around 2.5 million to 2.9 million units during the first two months. However, that target has now reportedly climbed to between 3.5 million and 3.9 million units. The jump of nearly one million units marks a significant adjustment in its early rollout strategy.
The information comes from what the report describes as an industry insider. As with any such claim, it should be viewed with caution until Samsung confirms details publicly.
Interestingly, the increase does not necessarily signal stronger-than-expected demand in the opening months; instead, the report points to rising semiconductor prices as the primary reason. Samsung may be trying to produce more devices now before component costs climb further later in the year.
In simple terms, the company could be building additional inventory while manufacturing expenses remain lower. Those extra units would then be sold in the months ahead, when production might become more expensive. This approach would help Samsung protect its margins if chip prices continue to rise.
Notably, the overall production target for the first year remains unchanged. Samsung still plans to manufacture around 18 million units of the Galaxy S26 Ultra during its first year on the market. That steady annual figure strengthens the idea that this move is about cost control rather than early sales expectations.
The numbers also highlight Samsung’s confidence in the Ultra model. The company reportedly plans to produce only 12 million units of the Galaxy S26 and S26+ combined. This gap suggests Samsung expects the Ultra to lead the Galaxy S26 lineup by a wide margin.
