A nine month old Indian startup that dispatches trained domestic workers to urban households within ten minutes has raised $25 million in a Series B round, pushing its valuation to $100 million and positioning it among the fastest growing consumer tech companies in India this year.
Pronto’s Series B was led by Epiq Capital, with participation from existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures. The round brings the company’s total funding to around $40 million. The $100 million valuation marks a sharp rise from the $45 million level reached in August 2025 and more than eight times the $12.5 million valuation recorded when the company emerged from stealth in May.
The startup is now handling about 18,000 bookings per day, up from roughly 1,000 daily bookings a year earlier. According to founder Anjali Sardana, the company aims to reach 70,000 daily bookings by June. Pronto says the median time between a user’s first and second booking is just two days, while its most active users place nine or more orders each month.
What Pronto Does
Pronto offers structured services for everyday chores such as mopping floors and cleaning utensils, promising trained and background verified professionals on demand. The company says it can dispatch workers within about ten minutes in several micromarkets, positioning the service closer to quick commerce than traditional home services platforms.
Each worker, referred to as a “Pro,” undergoes in person training and background checks before taking bookings. Workers are assigned structured shifts intended to provide more predictable income than the informal arrangements that dominate domestic work across India.
Pronto has expanded from operating in one city to ten, including Delhi NCR, Bengaluru, and Mumbai. Its operational footprint has grown from five to more than 150 micromarkets in the past seven months. The National Capital Region accounts for about half of the platform’s total bookings.
The Market Opportunity
Pronto’s rapid growth highlights how little of the domestic work market has moved online. Sardana says the overwhelming majority of the sector remains offline, with tens of millions of households relying on informal arrangements.
The home services sector in India was valued at roughly ₹5,100 to ₹5,210 billion, equivalent to about $56 to $57 billion, in fiscal year 2025. Online platforms still represent less than one percent of total transaction value in the market. Analysts expect the online segment to grow at an annual rate of about 18 to 22 percent through fiscal year 2030 as rising incomes, urbanization, and demand for reliability drive digital adoption.
The Workforce Model
Pronto currently works with around 4,500 active professionals on its platform, about 99 percent of whom are women. Workers who complete about twenty days of shifts each month earn a median income between ₹23,000 and ₹25,000, or roughly $251 to $273. Monthly worker retention exceeds 70 percent, although demand continues to outpace onboarding as bookings increase roughly 20 percent week over week.
The company’s unit economics are still developing as it scales. Sardana says Pronto has reached positive contribution margins in its oldest micromarkets in Gurugram, while newer markets remain in expansion mode. The startup has burned about $8 million so far and now has roughly two years of operating runway following the latest funding round.
A Crowded Race
Pronto operates in a competitive market alongside rivals such as Snabbit and publicly listed Urban Company. Snabbit raised $30 million in October at a $180 million valuation and reported about 830,000 orders in February, up from roughly 500,000 in December. Urban Company said its platform crossed 50,000 daily bookings in February.
Mobile analytics data shows Pronto’s daily active users increased by about 37 percent to roughly 101,000 between late January and late February. Over the same period, Snabbit recorded about 30 percent growth to roughly 93,000 daily users.
Sardana says the company is focusing on service quality as the key differentiator in a rapidly intensifying race for India’s domestic services market. Fresh funding will be used to onboard more professionals, expand city operations, and test new categories including cooking, car washing, dog walking, and salon services
